With a person base of over 1 billion individuals (based on LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising and marketing generally is a extremely efficient technique for B2B gross sales, growing your model’s attain and constructing your fame.
To attain all of these outcomes, your LinkedIn efforts have to be seen by the precise individuals. One dependable technique is utilizing the precise LinkedIn hashtags. Hashtags on LinkedIn are all the time evolving, so it’s necessary to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru the best way to use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your corporation profile.
We’ve additionally listed 30+ of the very best LinkedIn hashtags to make use of on the platform in the present day, so you may be a part of the precise conversations to jumpstart your LinkedIn advertising and marketing technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with matters they’re all for. You may add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material develop into half of a bigger, dynamic dialog taking place on LinkedIn. They’re highly effective instruments for growing the visibility of your posts, reaching individuals with related pursuits or in the identical trade, and tapping into trending matters.
Learn how to use hashtags on LinkedIn
There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
Learn how to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising and marketing. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for individuals to search out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To search out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll right down to the underside of this web page to search out Specialisms. You may add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical approach and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your trade. For instance, when you work in advertising and marketing, add specialisms like “social media advertising and marketing”, “model design” or “social media content material”.
You can even add hashtags to private account pages, the place they’re referred to as “Abilities”. To vary these, click on the Add profile part button in your private profile, then choose Add abilities.
H3 Learn how to add hashtags to your LinkedIn posts
LinkedIn’s put up creation interface makes it simple so as to add related hashtags to your posts.
To begin writing a put up, click on the Begin a put up button on the high of your homepage. Once you need to add hashtags, merely press the # key and write your chosen hashtag.
By utilizing a LinkedIn put up scheduler, you may weave the hashtags naturally inside your put up content material or place all of them collectively on the finish when you really feel they’re diluting your put up’s impression.
Learn how to add hashtags to your LinkedIn articles
To write down an article, push the write article button on the high of your homepage. Just like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You may incorporate hashtags throughout the physique of your articles or add all of them on the finish so that they don’t interrupt the circulate of your content material.
You can even add hashtags to your posts once you share your articles. Right here’s an instance of what that might seem like:
Learn how to add hashtags to your LinkedIn feedback
Lastly, you may embrace hashtags straight in your feedback when interacting with different individuals on the platform. Right here’s an instance:
Attempt to all the time use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or under no circumstances in the event that they’re not extremely related to the subject.
Learn how to discover new hashtags on LinkedIn
There are a whole lot of hashtags to select from, so you could know the best way to discover the precise ones. Listed below are a number of methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You may nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this characteristic has modified previously few months. LinkedIn received’t advocate hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem when you seek for them.
Right here’s an instance beneath of a latest seek for #SocialMedia:
Manually trying to find hashtags isn’t as efficient because it was, so you must use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to establish developments
One such superior instrument is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Notice the hashtags these persons are regularly utilizing of their discussions.
For instance, when listening you would possibly see top-performing posts in your trade mentioning “worker advocacy”. On this case, you can begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this pattern together with your related content material.
Use a social listening resolution like Sprout Social to keep watch over particular matters and key phrases.
Sprout aggregates information on the mentions of your LinkedIn accounts linked to the platform. You can even accumulate listening information on feedback throughout linked accounts. By utilizing Dialog, you may uncover key phrases and hashtags which might be getting used all through these feedback.
Sprout’s Dialog additionally helps you establish what your followers are speaking about, and from this information, you may refine a listing of key phrases and hashtags to your account. Extra particulars on Sprout’s LinkedIn listening capabilities could be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you have to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and enhance impression and attain.
Listed below are some ideas for the best way to optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless necessary on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical web optimization. These adjustments embrace eradicating options like following hashtags, itemizing them on profiles and now not displaying them within the dropdown search bar.
Hashtags ought to be mixed with a key phrase technique and social search finest practices. This contains optimizing every part on your corporation web page with key phrases associated to your trade.
Some profile sections, like your Featured web page, are given a better precedence in searches. Be certain to pay specific consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you may construct extra attain and engagement together with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics instrument. Enhance your technique over time by understanding how the hashtags you’re presently utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics instrument or use third-party software program like Sprout for in-depth information exploration and a visible perspective.
Primarily based on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you would possibly discover #DigitalMarketingTips is extra widespread together with your audience than #MarketingTips. Or, you would possibly discover sure hashtags enhance your attain however others get you greater engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make individuals suppose you’re a bot. Use a mixture of area of interest and widespread hashtags to steadiness attain and focused engagement.
As a normal rule, intention to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest put up by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the put up is selling. By solely utilizing this one hashtag, the put up stays related and centered on the occasion. It additionally means we’ll be capable to analyze how this and different posts associated to the occasion are performing by hashtag analytics.
Do not forget that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, you must add as many key phrases as are related to your trade.
Write your hashtags for accessibility
Take into consideration accessibility once you use hashtags. In case your hashtag has a number of phrases, be certain to capitalize every of them, similar to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for individuals utilizing display readers. Mix this with different social media accessibility methods so that everybody can have interaction together with your content material.
Experiment together with your hashtags
Rising on LinkedIn means you could repeatedly take a look at and enhance your methods, particularly if LinkedIn lead technology is a major purpose. This contains experimenting together with your hashtag technique.
Let’s say you’re within the monetary sector and repeatedly use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The advantage of testing totally different hashtags is you typically bump into key phrases that resonate extremely with particular goal audiences. You’re additionally capable of rule out hashtags which may not be working in addition to others—saving area for higher ones.
Observe your competitors
Regulate your opponents to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring provides you a window into trending matters and helps you discover and incorporate related hashtags into your individual content material.
For example, when you discover {that a} competitor is getting numerous engagement with #DigitalMarketing, take into account how you need to use this hashtag in your individual posts.
Does the hashtag align with an article you’re planning? Bear in mind, the purpose isn’t to repeat however to search out inspiration and establish developments that you may adapt to your individual technique.
Additionally take a look at how they combine their hashtags, whether or not they use widespread and area of interest combos, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of related combos can enhance the attain of your content material.
30+ of probably the most helpful LinkedIn hashtags in 2025
There are various examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these widespread hashtags may help enhance the attain of your content material, and get it in entrance of trade leaders in your area.
It’s now tougher to guage how widespread hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this checklist based mostly on earlier following metrics and our social media experience that will help you create your individual financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up neighborhood
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when concentrating on c-suite
- #Expertise: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an fascinating model launch
- #Investing: useful when concentrating on buyers
- #Schooling: efficient within the trade or when posting instructional content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model adjustments
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising and marketing to regulation corporations
- #B2B: when discussing B2B gross sales
- #SaaS: when you work in software program
- #Financial system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when concentrating on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from residence
- #Design: when sharing visuals or when you work in design
- #Cloud: when you work in cloud options
- #Tradition: when you’re selling work tradition
- #SocialNetworking: when you’re attempting to construct your community
- #Journey: when you’re sharing journey content material
- #DigitalNomad: when you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Do not forget that trending hashtags on LinkedIn are all the time altering, so while these are an ideal place to begin to your LinkedIn technique, you must be certain to watch hashtags in your trade.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the precise audiences. Begin by discovering the precise hashtags and place them strategically in your posts and articles to hitch related conversations taking place in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising and marketing technique to the following stage. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
With a person base of over 1 billion individuals (based on LinkedIn’s firm web page), LinkedIn represents one of many world’s largest social platforms and the most important community constructed round work and employment. LinkedIn advertising and marketing generally is a extremely efficient technique for B2B gross sales, growing your model’s attain and constructing your fame.
To attain all of these outcomes, your LinkedIn efforts have to be seen by the precise individuals. One dependable technique is utilizing the precise LinkedIn hashtags. Hashtags on LinkedIn are all the time evolving, so it’s necessary to maintain tempo with what’s new and the way they’re getting used. We’ll stroll you thru the best way to use hashtags on each a part of LinkedIn, together with feedback, posts, articles and your corporation profile.
We’ve additionally listed 30+ of the very best LinkedIn hashtags to make use of on the platform in the present day, so you may be a part of the precise conversations to jumpstart your LinkedIn advertising and marketing technique.
What are LinkedIn hashtags?
LinkedIn hashtags are key phrases or phrases that categorize content material. This makes it simpler for customers to search out and have interaction with matters they’re all for. You may add hashtags to posts, feedback, articles, profiles and even pages on the platform.
Hashtags assist your content material develop into half of a bigger, dynamic dialog taking place on LinkedIn. They’re highly effective instruments for growing the visibility of your posts, reaching individuals with related pursuits or in the identical trade, and tapping into trending matters.
Learn how to use hashtags on LinkedIn
There are a number of methods you may incorporate LinkedIn hashtags to extend your visibility. Let’s take a look at examples of how and the place to make use of them on the platform appropriately:
Learn how to add hashtags to your LinkedIn enterprise web page
Creating and managing an efficient LinkedIn enterprise web page is step one in the direction of profitable LinkedIn advertising and marketing. When optimizing your web page, be sure you’re including related hashtags so it’s simpler for individuals to search out you.
LinkedIn enterprise web page hashtags have been modified to “Specialisms” in late 2024. To search out this, navigate to your LinkedIn enterprise web page, choose Edit web page after which Particulars from the About part on the sidebar.
Scroll right down to the underside of this web page to search out Specialisms. You may add as much as 20 totally different phrases right here. Although they don’t have a #, they work the identical approach and assist your organization web page seem when customers make related searches.
Use this part so as to add key phrases related to your trade. For instance, when you work in advertising and marketing, add specialisms like “social media advertising and marketing”, “model design” or “social media content material”.
You can even add hashtags to private account pages, the place they’re referred to as “Abilities”. To vary these, click on the Add profile part button in your private profile, then choose Add abilities.
H3 Learn how to add hashtags to your LinkedIn posts
LinkedIn’s put up creation interface makes it simple so as to add related hashtags to your posts.
To begin writing a put up, click on the Begin a put up button on the high of your homepage. Once you need to add hashtags, merely press the # key and write your chosen hashtag.
By utilizing a LinkedIn put up scheduler, you may weave the hashtags naturally inside your put up content material or place all of them collectively on the finish when you really feel they’re diluting your put up’s impression.
Learn how to add hashtags to your LinkedIn articles
To write down an article, push the write article button on the high of your homepage. Just like posts, simply use the # key so as to add hashtags.
Including related hashtags will increase your article’s publicity. You may incorporate hashtags throughout the physique of your articles or add all of them on the finish so that they don’t interrupt the circulate of your content material.
You can even add hashtags to your posts once you share your articles. Right here’s an instance of what that might seem like:
Learn how to add hashtags to your LinkedIn feedback
Lastly, you may embrace hashtags straight in your feedback when interacting with different individuals on the platform. Right here’s an instance:
Attempt to all the time use hashtags naturally inside your feedback to keep away from trying like a spam bot. Additionally, use them sparingly or under no circumstances in the event that they’re not extremely related to the subject.
Learn how to discover new hashtags on LinkedIn
There are a whole lot of hashtags to select from, so you could know the best way to discover the precise ones. Listed below are a number of methods for locating related LinkedIn hashtags.
Use the LinkedIn search bar
You may nonetheless seek for hashtags utilizing LinkedIn’s search bar, although this characteristic has modified previously few months. LinkedIn received’t advocate hashtags throughout the dropdown of their search bar anymore, however related content material will nonetheless seem when you seek for them.
Right here’s an instance beneath of a latest seek for #SocialMedia:
Manually trying to find hashtags isn’t as efficient because it was, so you must use extra superior instruments to enhance your hashtag technique.
Utilizing social listening to establish developments
One such superior instrument is social listening. Monitor conversations and posts in your trade, particularly involving thought leaders and influencers, to identify trending matters. Notice the hashtags these persons are regularly utilizing of their discussions.
For instance, when listening you would possibly see top-performing posts in your trade mentioning “worker advocacy”. On this case, you can begin experimenting with hashtags like #EmployeeAdvocacy to capitalize on this pattern together with your related content material.
Use a social listening resolution like Sprout Social to keep watch over particular matters and key phrases.
Sprout aggregates information on the mentions of your LinkedIn accounts linked to the platform. You can even accumulate listening information on feedback throughout linked accounts. By utilizing Dialog, you may uncover key phrases and hashtags which might be getting used all through these feedback.
Sprout’s Dialog additionally helps you establish what your followers are speaking about, and from this information, you may refine a listing of key phrases and hashtags to your account. Extra particulars on Sprout’s LinkedIn listening capabilities could be discovered on our assist web page.
Tricks to optimize your hashtags on LinkedIn
As LinkedIn continues to evolve, you have to optimize your use of hashtags and key phrases throughout profiles and posts to stay related, and enhance impression and attain.
Listed below are some ideas for the best way to optimize your LinkedIn hashtags:
Mix hashtags with an efficient key phrase technique
Whereas hashtags are nonetheless necessary on LinkedIn, adjustments made in late 2024 have pushed the platform extra towards typical web optimization. These adjustments embrace eradicating options like following hashtags, itemizing them on profiles and now not displaying them within the dropdown search bar.
Hashtags ought to be mixed with a key phrase technique and social search finest practices. This contains optimizing every part on your corporation web page with key phrases associated to your trade.
Some profile sections, like your Featured web page, are given a better precedence in searches. Be certain to pay specific consideration to opitmizing these sections. With a content material technique centered on high quality, and utilizing hashtags and key phrases, you may construct extra attain and engagement together with your LinkedIn posts.
Use LinkedIn analytics to refine your hashtag technique
One of many some ways hashtags are nonetheless helpful on LinkedIn is as an analytics instrument. Enhance your technique over time by understanding how the hashtags you’re presently utilizing contribute to your model’s visibility and engagement on the platform.
Use LinkedIn hashtag analytics to trace the efficiency of posts with particular hashtags. Entry the platform’s built-in analytics instrument or use third-party software program like Sprout for in-depth information exploration and a visible perspective.
Primarily based on hashtag analytics, tweak your hashtag decisions for future content material. For instance, you would possibly discover #DigitalMarketingTips is extra widespread together with your audience than #MarketingTips. Or, you would possibly discover sure hashtags enhance your attain however others get you greater engagement.
Use hashtags sparingly and strategically
Hashtags can simply be overused and find yourself being counterproductive. Spamming your posts with hashtags could make individuals suppose you’re a bot. Use a mixture of area of interest and widespread hashtags to steadiness attain and focused engagement.
As a normal rule, intention to make use of round 1–5 hashtags in your LinkedIn content material.
Right here’s an instance of a latest put up by Sprout. This solely makes use of a single hashtag, #CreatorEconomyLive, which hyperlinks on to the occasion the put up is selling. By solely utilizing this one hashtag, the put up stays related and centered on the occasion. It additionally means we’ll be capable to analyze how this and different posts associated to the occasion are performing by hashtag analytics.
Do not forget that this rule doesn’t apply to extra keyword-focused sections in your profile, like Specialisms. For these, you must add as many key phrases as are related to your trade.
Write your hashtags for accessibility
Take into consideration accessibility once you use hashtags. In case your hashtag has a number of phrases, be certain to capitalize every of them, similar to #SocialMediaMarketing or #LinkedInMarketing.
This makes your hashtags simpler to learn particularly for individuals utilizing display readers. Mix this with different social media accessibility methods so that everybody can have interaction together with your content material.
Experiment together with your hashtags
Rising on LinkedIn means you could repeatedly take a look at and enhance your methods, particularly if LinkedIn lead technology is a major purpose. This contains experimenting together with your hashtag technique.
Let’s say you’re within the monetary sector and repeatedly use #Finance. Add extra depth, relevance and attain by introducing area of interest hashtags like #FintechInnovation or #WealthManagementTips to posts and articles that align with these content material themes.
The advantage of testing totally different hashtags is you typically bump into key phrases that resonate extremely with particular goal audiences. You’re additionally capable of rule out hashtags which may not be working in addition to others—saving area for higher ones.
Observe your competitors
Regulate your opponents to see which hashtags they’re utilizing and which of them appear to be working for them. Aggressive monitoring provides you a window into trending matters and helps you discover and incorporate related hashtags into your individual content material.
For example, when you discover {that a} competitor is getting numerous engagement with #DigitalMarketing, take into account how you need to use this hashtag in your individual posts.
Does the hashtag align with an article you’re planning? Bear in mind, the purpose isn’t to repeat however to search out inspiration and establish developments that you may adapt to your individual technique.
Additionally take a look at how they combine their hashtags, whether or not they use widespread and area of interest combos, and whether or not they create branded hashtags for particular occasions or speaking factors. Understanding and making use of related combos can enhance the attain of your content material.
30+ of probably the most helpful LinkedIn hashtags in 2025
There are various examples of LinkedIn hashtags generally used throughout a number of industries. Utilizing these widespread hashtags may help enhance the attain of your content material, and get it in entrance of trade leaders in your area.
It’s now tougher to guage how widespread hashtags are as a result of LinkedIn has eliminated hashtag following. We’ve created this checklist based mostly on earlier following metrics and our social media experience that will help you create your individual financial institution of helpful hashtags:
- #Hiring: helpful for recruitment, or for locating work
- #DigitalMarketing: helpful for all entrepreneurs, having over 27 million followers at one level
- #Innovation: has beforehand been the No. 1 {followed} hashtag
- #StartUps: helpful when speaking to founders or the start-up neighborhood
- #Sustainability: when speaking about inexperienced initiatives
- #Administration: when concentrating on c-suite
- #Expertise: this was reliably one of many most-followed LinkedIn hashtags
- #SocialMedia: helpful when speaking about socials
- #Creativity: helpful when selling an fascinating model launch
- #Investing: useful when concentrating on buyers
- #Schooling: efficient within the trade or when posting instructional content material
- #Future: when speaking about new concepts
- #Careers: when selling tradition or recruitment
- #Branding: when sharing model adjustments
- #Motivation: accompanying motivational posts
- #JobInterviews: sharing your private recruitment journey, or selling job openings
- #Regulation: when advertising and marketing to regulation corporations
- #B2B: when discussing B2B gross sales
- #SaaS: when you work in software program
- #Financial system: when discussing cash
- #PersonalDevelopment: when sharing content material round particular person development
- #Management: when concentrating on c-suite
- #Technique: when sharing skilled and enterprise recommendation
- #RemoteWork: when sharing distant working content material
- #HomeOffice: when working from residence
- #Design: when sharing visuals or when you work in design
- #Cloud: when you work in cloud options
- #Tradition: when you’re selling work tradition
- #SocialNetworking: when you’re attempting to construct your community
- #Journey: when you’re sharing journey content material
- #DigitalNomad: when you’re working as a nomad
- #Crowdfunding: to announce a crowdfunding marketing campaign
Do not forget that trending hashtags on LinkedIn are all the time altering, so while these are an ideal place to begin to your LinkedIn technique, you must be certain to watch hashtags in your trade.
Elevate your LinkedIn hashtags technique
Hashtags can drive engagement to your LinkedIn posts and put it in entrance of the precise audiences. Begin by discovering the precise hashtags and place them strategically in your posts and articles to hitch related conversations taking place in your trade.
Use Sprout Social’s LinkedIn administration instruments to take your advertising and marketing technique to the following stage. Take heed to your feedback, plan your content material calendar and analyze hashtags to continue to grow your attain throughout LinkedIn.
