When Adtrak’s social media workforce discovered themselves juggling a whole bunch of browser home windows to handle consumer accounts, they knew it needed to make a change. After discovering Agorapulse, they didn’t simply acquire an answer to their technical complications. It additionally turned the catalyst for dramatic workforce progress, increasing from three to seven workforce members and efficiently managing over 100 social profiles for his or her 400+ SME shoppers.
As head of Web Advertising at Adtrak, Ashley Elton leads a powerhouse workforce of roughly 100 digital advertising professionals. Their UK-based company serves over 400 SME shoppers throughout Britain and the USA, delivering such complete digital options as social media administration to website positioning, content material advertising, and PPC promoting. With 15 years as a part of Adtrak’s management workforce, Ashley has witnessed—and formed—the evolution of digital advertising from its infancy to immediately.
The Multi-Browser Home windows Nightmare
Think about a tab for each browser: Chrome for Shopper A, Safari for Shopper B, Firefox for Shopper C, and so forth. Earlier than uscing Agorapulse, Adtrak’s workforce was overwhelmed by browser home windows, with every new consumer including one other layer to their technical puzzle.
“You couldn’t monitor or handle every consumer with out having technically like a second browser open,” Ashley stated.
This browser juggling act was inefficient and actively holding again the company’s progress potential.
The workforce confronted a number of challenges:
- Numerous hours misplaced to browser switching
- Workforce member frustration and lowered productiveness
- Restricted means to scale their social media companies
- Sophisticated cross-platform reporting processes
After testing standard options like Hootsuite and Buffer, Ashley knew there needed to be a greater approach.
“I went by varied Google outcomes to attempt to determine which instruments had been obtainable,” he stated.
The search led to Agorapulse, which stood out for one essential purpose: true multi-account administration throughout a number of profiles—a game-changer for company operations.
Switching to Agorapulse was transformative for Adtrak:
- Workforce growth: Rising from 3 to 7 social media professionals
- Portfolio progress: Efficiently managing 100+ social profiles
- Effectivity revolution: Eliminating browser-switching time waste
- Streamlined reporting: Consolidated cross-channel analytics
- Enhanced workforce administration: Versatile workers protection and permissions
“The seamlessness of Agorapulse … the time financial savings of simply these small second switches between completely different environments provides up in a short time,” stated Ashley. This effectivity acquire instantly contributed to their means to scale their workforce and companies.
Further Wins From Utilizing Agorapulse
What started as a easy resolution to browser overload remodeled right into a reinvention of how Adtrak approaches social media administration. Ashley found that Agorapulse’s influence reached far past the workforce’s preliminary hopes.
Maybe most spectacular was how the platform advanced alongside social media itself.
“Agorapulse’s growth is in sync with the platform’s alternatives,” Ashley stated. As social networks rolled out new options like carousels, video content material, and first-comment scheduling, Agorapulse saved tempo. It eradicated the necessity for workarounds or further instruments which may have sophisticated their workflow.
The platform’s workforce construction becamea game-changer for managing day-to-day operations. When workforce members want day off or name in sick, Agorapulse’s unified dashboard makes it remarkably easy to reassign duties and keep steady consumer service.
“The truth that Agorapulse is nearly like this one cease store … you’ll be able to simply switch reassign,” Ashley stated highlighting how this flexibility has turn out to be essential to their company’s operations.
However what actually set Agorapulse aside was their collaborative method to enchancment. Ashley discovered himself not simply utilizing the software however serving to form its future. “I’ve appreciated that I’ve been invited to type of contribute suggestions,” he shared. Via options just like the voting system and early entry previews, Adtrak’s workforce watched as their options materialized into actual options, from Pinterest scheduling to Google Enterprise Profile integration.
Past the platform itself, Ashley found a complete ecosystem of assets, together with webinars and academic content material, that helped their workforce keep forward of social media traits and finest practices. This ongoing schooling and assist system proved invaluable as they scaled their operations.
The change to Agorapulse marked a turning level in Adtrak’s skilled evolution. “It felt extra like we had been … skilled or type of prefer it was … whereas prior to now was a bit scrappy and type of like making issues match, making issues work,” Ashley stated. This transformation elevated their company’s positioning, shifting them from merely managing social media to really mastering it.
For companies contemplating an identical transformation, Ashley emphasizes the significance of seeing the Agorapulse software in motion: “The truth that you’ll be able to communicate with any person at Agorapulse … who can demo issues and present you issues—that’s useful since you would possibly make snap judgments on weblog posts or gross sales pages that don’t essentially put throughout the total caliber of the software.”
Uncover how Agorapulse might help your company scale effectively, similar to Adtrak did. E-book a customized demo immediately and learn to:
- Streamline your workforce’s workflow
- Handle a number of consumer accounts seamlessly
- Generate complete cross-platform stories
- Scale your social media companies confidently
