Within the grand finale Pop-Up Social Success Collection episode, Peg Fitzpatrick sits down with group professional Kristina Bartold to unpack the secrets and techniques of making and sustaining vibrant on-line communities for small companies and entrepreneurs. From fostering a way of belonging to balancing promotion with real engagement, they cowl every little thing it’s worthwhile to know to show followers into superfans.
Kristina shares actionable insights on constructing genuine connections, even with restricted assets, and why engagement—not numbers—is the true measure of success. Collectively, Peg and Kristina spotlight examples from the most effective within the enterprise, together with Taylor Swift and Duolingo, and discover how consistency, worth, and the non-public contact can result in long-term enterprise progress.
Whether or not you’re ranging from scratch or trying to take your current group to new heights, this episode is filled with recommendation that can assist you keep away from widespread pitfalls, embrace authenticity, and construct a loyal viewers that helps your model. Don’t miss the prospect to observe the complete video or hearken to the podcast—your group will thanks!
Takeaways
- Group is crucial for sustained enterprise success.
- Engagement is a two-way road in group constructing.
- Authenticity is essential to connecting together with your viewers.
- Individuals wish to see the behind-the-scenes of your online business.
- Constructing a group can result in new alternatives.
- Keep away from fixed pitching; steadiness content material varieties.
- Profitable manufacturers infuse private tales into their advertising.
- Creating a way of belonging fosters loyalty.
- Errors in group constructing usually stem from lack of engagement.
- Begin by specializing in one-on-one relationships together with your viewers. Individuals are nonetheless on the lookout for worth in social media.
- Having a singular worth proposition is essential for differentiation.
- Balancing promotion with genuine engagement is crucial.
- Engagement metrics are extra necessary than follower counts.
- Consistency in posting helps construct group belief.
- Much less frequent, high-quality posts can result in higher engagement.
- Private touches in communication improve group connection.
- Constructing relationships is essential to long-term enterprise success.
- You’ll be able to create influence with a small, engaged viewers.
- Group administration ought to concentrate on one-on-one interactions.
Please watch the interview or hearken to the podcast model of the episode.
TRANSCRIPT:
Peg Fitzpatrick (00:00.258)
Hey everyone, welcome to my pop-up collection. I am Peg Fitzpatrick, the creator of The Artwork of Small Enterprise Social Media, A Blueprint for Advertising Success, which is out now. And I’m thrilled to introduce you to Kristina Bartold, who’s a buddy that I met doing my podcast tour. She is a Canadian woman. So shout out to all you Canadian ladies, as a result of I additionally love assembly Canadians, as a result of Canadians are so good, proper?
Kristina (00:24.274)
Sure. LOL
Peg Fitzpatrick (00:27.192)
So let me introduce you to her. She is the co-founder of Social Snippet and the host of Group with Kristina Barthold podcast and he or she is a group professional. So I am tremendous excited. I’ll say I feel group is the largest factor for 2025. Spoiler alert to all of you watching. In case you’re simply handing over keep round since you undoubtedly wish to be taught this. So Kristina is the grand finale for my pop-up social media success collection. She’s a powerhouse relating to constructing vibrant on-line communities.
that drive significant engagement and long-term progress. By means of her work on the Social Snippet, Kristina helps entrepreneurs and small companies harness the ability of digital communities to extend influence, appeal to perfect purchasers, and increase gross sales, that are all issues we want, all whereas creating genuine connections, which is the factor now, you guys. So she is captivated with displaying companies how group may be the important thing to sustained success. Welcome, Kristina.
Kristina (01:23.183)
my gosh, I am so honored to be right here. My cheeks already harm from smiling, like from speaking to you for 5 minutes. So, so excited to be right here.
Peg Fitzpatrick (01:26.552)
You guys are fortunate we’re right here as a result of we may have simply talked for the entire time offline. Yeah, for positive. So we should always undoubtedly simply discuss now and again. I used to be telling Kristina earlier than we went reside, I’ve met so many individuals on my podcast tour which are podcast hosts who are actually my associates.
Kristina (01:34.353)
Sure, yeah, we undoubtedly may have.
Peg Fitzpatrick (01:48.65)
It is so nice to satisfy individuals, new people who consider what you consider and are simply doing nice issues. There’s so many individuals doing nice issues in social media in all completely different areas.
Kristina (01:58.749)
Sure, and that is truly the ability of group. Actually, when you concentrate on it, how many individuals, Peg, you bought in touch with to be on podcasts and to essentially promote your ebook, and the way many individuals have been like, have an intro for you. I’ve somebody I wanna join you with. I have been on a prepare of your intros, proper? And so it is wonderful to see simply how a lot everyone desires different individuals to achieve success. so, yeah, undoubtedly residing in that vitality and honored to be right here.
Peg Fitzpatrick (02:01.217)
Yeah.
Peg Fitzpatrick (02:22.72)
I feel particularly the podcasters are actually shut like that, actually good with collaborations. And again within the day, that is how we had been as bloggers too. We’d share one another’s stuff and I’ve to say I nonetheless love running a blog. Do you want running a blog?
Kristina (02:27.005)
Yeah.
Kristina (02:38.417)
I do, we do weblog, we do weblog. I’d say prefer it’s not my like group constructing technique, however I see why it had a lot traction.
Peg Fitzpatrick (02:40.236)
Yeah.
Peg Fitzpatrick (02:43.564)
Yeah.
Yep. I nonetheless get good Google visitors from my weblog. Like nonetheless natural Google visitors. It is good. And that is, that is why being round for a very long time is useful, you recognize, as a result of Google nonetheless is like, Hey, we keep in mind her. She’s been round. Proper. I’d, sure. I did say that. I solely mentioned that to you, Kristina. That was prep. I am simply kidding. I used to be, I simply, so that you guys know what we’re speaking about. I used to be simply joking as a result of I am like an OG round.
Kristina (02:49.831)
Yeah, I adore it.
Kristina (02:53.971)
That is the stuff.
Kristina (02:58.183)
Yeah.
Kristina (03:01.489)
Web grandma.
Kristina (03:08.295)
Sorry, sorry, I outed you.
Peg Fitzpatrick (03:15.596)
the social media, I have been round, I’ve been round for a very long time. So we had been speaking about people who find themselves newer and I used to be like, I am just like the OG. I did say grandma. I really feel like I nonetheless acquired it although.
Kristina (03:23.718)
You
Yeah, do. can nonetheless be… grandmas are nonetheless hip. Grandmas can nonetheless be hip.
Peg Fitzpatrick (03:30.829)
Okay, I’ll go together with that. So we will dive in right here and we will ask Kristina some questions so that you guys can be taught all about group, which as I discussed, and it isn’t sizzling air, group is the factor for 2025 transferring ahead. So in case you’re questioning, no, what do I have to do? That is it. Construct group. So hear up, take notes, and Kristina goes to share some.
smarts with you guys. So why do you assume constructing a web based group is so necessary for small companies and entrepreneurs in the present day?
Kristina (04:03.251)
Yeah, so why I feel constructing a web based group is so necessary is as a result of we live in a society that basically cares about vainness metrics, proper? We care loads about these huge numbers subsequent to our names. We’re at all times attempting to look larger, cooler, better than we’re, proper? And once we actually drill down into what sells relating to enterprise, it is these tremendous followers. It is these people who find themselves so excited, who’re singing your title in each room, who’re the people who find themselves referring you to their associates.
Peg Fitzpatrick (04:11.874)
Mm-hmm.
Peg Fitzpatrick (04:26.072)
Mm-hmm.
Kristina (04:31.603)
And that is why constructing a group and actually nourishing and nurturing a group is so necessary as a result of these are the people who find themselves usually the people who find themselves not solely gonna purchase from you however are the people who find themselves gonna current new alternatives to you. I have been noticing increasingly more, Peg, I do not know in case you really feel this manner, however there’s plenty of companies I take a look at and I am like, that individual or that enterprise is so profitable in…
Peg Fitzpatrick (04:36.076)
Mm-hmm.
Kristina (04:52.881)
they had been opened a door due to their group or due to a relationship they’ve or one thing like that that one other individual could not have been open to, proper? Like whenever you see individuals collaborate with celebrities or I used to be watching an episode of Dragons Day, which is our shark tank. the individual was like, one of many dragons was like, how are you gonna get this product out? Have you learnt a star who will do issues for you totally free? And the individual was like, no. And proper? However, and that was impactful, proper? That it is like, we want group to assist us maintain and
Peg Fitzpatrick (04:55.447)
Proper.
Mm-hmm.
Peg Fitzpatrick (05:02.946)
Mm-hmm.
Peg Fitzpatrick (05:14.924)
Wow. Yeah.
Peg Fitzpatrick (05:21.784)
Yeah.
Kristina (05:21.959)
We have seen individuals in our personal social media world the place they’re going to have 60,000 followers however they can not promote a $15 product. And it is as a result of there is not any group round what they’re doing. constructing that’s key.
Peg Fitzpatrick (05:27.703)
Proper.
Peg Fitzpatrick (05:31.992)
That is true. I’m so blessed. have met two of the sharks from Shark Tank. One in all them, Damon John, did the blurb for my ebook as a result of he is wonderful. I met him at South by Southwest with Man. And Barbara Corcoran and I did a talking occasion collectively in New York Metropolis for TJ Maxx. And he or she is…
Kristina (05:41.651)
Superb.
Peg Fitzpatrick (05:53.418)
One of many nicest, finest celebrities I’ve ever met in my life. She’s so gracious. Good is a fricking whip as you’d anticipate. imply, she is like, she’s so wonderful. We did this huge factor and so they had been doing this huge, picture factor and the audio system had been me, simply little me, Barbara Corcoran and Layla Ali. So like.
Kristina (05:57.555)
I
Kristina (06:12.103)
Wow.
Peg Fitzpatrick (06:12.973)
Leigh was like 6’5 with heels. She’s so tall. And Barbara grabbed me. She’s like, it’s worthwhile to be within the middle of this picture. And he or she pulled me like… And I by no means would have finished that myself as a result of it was an awesome quantity of individuals and stuff. So anyway, she is simply the actual, actual deal.
Kristina (06:25.831)
Yeah.
However the graciousness that you simply’re speaking about, Peg, proper? Like that could be a group constructing piece, proper? Like the place, you recognize, we have all met in all probability like somebody profitable the place, you recognize, they don’t seem to be gracious. I went to Taylor Swift this previous weekend and I used to be like so moved by how moved she was. Virtually like as quickly because it got here out of my mouth, I used to be like, possibly I should not have mentioned that. Like, that appropriate?
Peg Fitzpatrick (06:32.908)
Sure. Yep.
Peg Fitzpatrick (06:38.945)
Yeah.
Peg Fitzpatrick (06:44.416)
I wish to hate you for that, but additionally…
Peg Fitzpatrick (06:49.56)
Yeah, rattling it. I’m an enormous 50 and I didn’t get to go see it reside anyplace on the earth. It was higher than you thought although, wasn’t it? Yeah. There aren’t any crappy seeds. You had been reside.
Kristina (06:55.121)
I am so sorry, I am so sorry. It was so good. And I had crappy, crappy seats, however I’ll simply say. However what was wonderful about it was simply that individuals are there and they’re so within the vitality of it, which is so lovely. she, you possibly can inform when she goes on stage, she’s like, thanks a lot for being right here. She’s not up there being like, yeah, you are proper, 50,000 individuals are right here for me. She’s like, thanks a lot for the bought out occasion. That sticks.
Peg Fitzpatrick (07:09.517)
Yep.
Peg Fitzpatrick (07:14.136)
Mm-hmm.
Peg Fitzpatrick (07:20.822)
Yep, is a really gracious individual and he or she’s constructed the most effective on-line communities. She does so many secret issues that individuals do not find out about.
Kristina (07:27.507)
100%.
Peg Fitzpatrick (07:33.152)
When Tumblr was big, and I do not know if she nonetheless goes on there, however she used to go on Tumblr and like discover followers and go ship Christmas presents to them. She would personally purchase them, wrap them, after which go shock and present up at their home. And he or she did not do these items so individuals knew about it. She simply celebrated her followers in so many various methods. She is, she is, is…
Kristina (07:50.951)
adore it yeah
Peg Fitzpatrick (07:56.104)
Bastet advertising but additionally the Bastet group like actually nurturing and honoring her followers. She’s so nice Nicely, they questioned to 2 hours later. However anyway, Taylor Swift. No, we do not have to god I hope you guys all like Taylor Swift, however in case you do not she is a she is out of the off the charts group builder
Kristina (08:03.027)
Yeah, go go go!
Kristina (08:13.831)
Yeah, and we will be taught loads. We are able to be taught loads from the customer support facet of that, which is that once we make our prospects really feel like 100 bucks or we make different individuals really feel like 100 bucks, that degree of gratitude, it permeates with individuals. The place individuals are like, wow, Taylor’s so nice. Wow, I’ve seen this with native companies, the place they do one thing huge locally. You may not even ever assume to purchase from them, however you see them do one thing huge and you are like, wow, I wish to be a part of that too. Yeah, precisely.
Peg Fitzpatrick (08:27.798)
Yep.
Peg Fitzpatrick (08:33.612)
Yeah.
Peg Fitzpatrick (08:40.074)
I ought to give them my cash. Yeah. And in addition it is best to undoubtedly be on the lookout for these individuals in your group as a result of these individuals are the people who we have to help a lot. Particularly proper now once we’re attending to Black Friday and purchasing craziness, which is so humorous as a result of individuals world wide, international corporations are like pushing Black Friday and like you do not even have Thanksgiving. This isn’t a day for you individuals. Yeah, People. That is an American. I imply, it is actually an American.
Kristina (08:58.673)
Yeah, me.
Peg Fitzpatrick (09:07.298)
Scorching mess. That is what Black Friday is, a sizzling mess.
Kristina (09:08.007)
Nicely, Peg, simply on the word of Canadians actually quick, let me get to the following query, is that we’re so, we comply with American tradition a lot that clearly we have taken Black Friday on as ourselves, however there’s so many.
Peg Fitzpatrick (09:19.978)
Yep, Australians I noticed posting about it too, so it isn’t simply you guys.
Kristina (09:24.573)
However a bunch of Canadians acquired the date mistaken and so they despatched them out final Friday. So like all these Canadians had been like, blissful Black Friday. And we’re like, it is subsequent week. It is subsequent week.
Peg Fitzpatrick (09:32.228)
It is Gray Friday, cease! Subsequent week’s Black Friday. I do know, it is loopy. It did flip into a multitude. However I’ve to say, I used to be not joking concerning the Canadian. I like Canadians and I’ve discovered so many authors that I like which are Canadian and I like studying about after they’re set in Canada, like Carly Fortune. You in all probability know Carly, proper? You have not learn Carly Fortune?
Kristina (09:52.091)
No. No!
Peg Fitzpatrick (09:54.985)
Look her up. I am gonna ship you hyperlinks to her books. She’s wonderful. Her books have been like
Kristina (09:56.883)
Please.
Peg Fitzpatrick (09:59.352)
I feel she’s on her third or fourth ebook now. She’s so nice. However I like those which are set in Canada as a result of come on, every little thing is in America, individuals. Books do not must all be our tradition. And I like studying. Those that I actually love, they go to Tim Hortons. They’re set in Toronto, but additionally a little bit lake villa the place they go. You gotta get the vibe proper. They’ve poutine.
Kristina (10:16.435)
Cease!
Kristina (10:23.795)
The one Canadian ebook I can consider is Anne of Inexperienced Gables, so I would like these hyperlinks. Yeah. Please do.
Peg Fitzpatrick (10:27.719)
okay. I am gonna must ship you. Amy Lee is one other one. Amy Lee is one other variety. I discovered a pair within the romance. I do not know in case you like romance books like romcom sort of offers.
Kristina (10:32.477)
Bye now.
Kristina (10:36.563)
I in all probability have not learn a non-business ebook in 5 years, so ship me every little thing. Yeah.
Peg Fitzpatrick (10:41.132)
You gotta do it woman, hop out. You have learn sufficient, aside from you possibly can learn my ebook. However then, no, I am simply kidding. You do not even have to learn my ebook. I recognize that. You probably did an awesome giveaway, I recognize that. Okay, so anyway, I am going to ship you some Canadian authors, particularly Carly Fortune, she’s so nice. You may simply adore it. It is advisable to like, mind to get away from the enterprise a little bit bit. That is what I began doing. I began alternating between enterprise and pleasure, and it does assist your creativity extra.
Kristina (10:45.369)
Yeah, I’ll. I have been sending it to individuals. I have been sending it to individuals. I did a giveaway on my podcast. Individuals… In fact.
Wait.
Kristina (11:02.738)
Amen.
Kristina (11:09.319)
Yeah, I adore it, finished.
Peg Fitzpatrick (11:11.96)
So what do you assume are the important thing elements to a thriving, engaged on-line group?
Kristina (11:19.719)
Yeah, so I’d say one of many key elements is that it is a two-way road. And it is that you simply’re partaking together with your individuals as a lot because the individuals are partaking with you, and that you simply’re managing your group. You are displaying up for them. You are sharing with them. And also you’re being a storyteller. The very best communities that I see are those the place the management or whether or not that is like a model or no matter, they take it so significantly. And so they’re actually displaying up. And so they’re telling the model story. They’re speaking concerning the influence that they make. And so they’re displaying the behind the scenes.
And when it is a two approach road, there’s a relationship that is created, proper? And even when it is in all probability stronger on one aspect than it’s on the opposite, you do not know your followers, they’re nonetheless enthusiastic about what you are doing and enthusiastic about what is going on on. So I’d say that is the massive factor to a thriving group is absolutely that concentrate on the connection and ensuring that it’s that two approach road.
Peg Fitzpatrick (11:55.724)
Yeah.
Peg Fitzpatrick (12:06.004)
Mm-hmm. Yeah. Are you able to share an instance of a model or enterprise that has an unbelievable on-line group, and what can we be taught from them?
Kristina (12:14.643)
You realize what’s so humorous is once I prepped for this query, Taylor Swift was truly who I selected, however I am gonna truly, I am gonna deviate, I am gonna deviate a bit. However Duolingo, such a great instance of really being so inventive together with your model and really so many individuals try to free this owl and this woman’s dressing up on this owl going in every single place, it is genius. does it encourage individuals to make use of the app? Yeah, does it get individuals realizing what is going on on? Yeah.
Peg Fitzpatrick (12:18.328)
That we spoiled it. Sure. Yeah.
Mm-hmm.
Peg Fitzpatrick (12:36.705)
Mm-hmm.
Peg Fitzpatrick (12:40.984)
does.
Kristina (12:44.219)
And so I feel that was such a great lesson, assume, too, of how do you infuse a private story right into a model? How do you create character? How do you create pleasure round a model?
Peg Fitzpatrick (12:51.106)
Proper.
Peg Fitzpatrick (12:55.052)
I feel that is nice. One other model. gosh, I simply thought Poo Poo is one other model that I like. I truly labored for them. Spoiler alert, I do consulting with them. their on-line model is wonderful and so humorous and so hysterical. Their inventive director, Nicole is she’s so sensible and he or she’s so humorous. And once I labored with them, it was hysterical similar to trying up. It is all potty humor. And it is and it is humorous. Like my husband stored going, what are you doing? What are you laughing in your workplace? I am like, I am their stuff. It is so humorous. Like they’re so humorous. And also you assume, properly,
individuals aren’t actually going to speak about that stuff however their group shares their tales and so they you recognize they’re you recognize that model proper have you learnt Poo Poo?
Kristina (13:33.379)
yeah, and I feel that is such a humorous idea as properly once we discuss group is that you simply’re like nobody desires to speak about poop, nobody desires to speak about these items. However there may be actually one thing for everybody and there is one thing, there’s individuals who discover that sort of humor actually humorous, there’s individuals who will not resonate with that and that will not be a match for them. However I feel it is actually about discovering that message that resonates together with your viewers after which actually leaning into that.
Peg Fitzpatrick (13:38.231)
Yeah.
Peg Fitzpatrick (13:44.717)
Yeah.
you
Peg Fitzpatrick (13:51.468)
Proper.
Peg Fitzpatrick (13:56.184)
Mm-hmm.
Yeah, however it goes even down to love whenever you dig proper in, I ought to run to my lavatory and pull one out and browse it you. their product, every little thing on their product labels explains how one can use it as a result of they seem to be a completely different sort of product since you spray it earlier than you go. It isn’t air freshener for after you go. And every little thing that they do explains the way it’s the spray earlier than you go. You realize, prefer it explains it. However in actually sensible, inventive methods, prefer it’s simply every little thing they do is so nice. The design, the packaging, and it is an awesome product to high it off as a result of you possibly can have nice advertising.
and never have an awesome product within the second. It is solely going to work for one buy, proper? Nobody’s going to purchase it once more. In order that they’re one other enjoyable one. However Duolingo on TikTok is chef’s kiss. Yeah. How can small enterprise house owners create a way of belonging and connection of their communities, even when they’ve restricted assets?
Kristina (14:31.859)
Completely.
Kristina (14:38.589)
Such a job.
Kristina (14:47.857)
Yeah. So I feel actually the way in which that small companies can actually champion that’s by turning into the principle character of their very own enterprise. And it is actually displaying up.
Peg Fitzpatrick (14:56.023)
Mm-hmm.
little applause for the principle character vitality. I adore it.
Kristina (15:01.351)
Thanks. Yeah, turning into the principle character of your personal enterprise is definitely like what it’s worthwhile to do to be constructing that group up. You realize, one of many issues I hear from all of our purchasers, my company, we’ve over 85 purchasers, proper? So I’ve heard plenty of completely different excuses for why individuals do not wish to present up. I’ve heard plenty of various things. However one of many issues that comes up again and again is this concept of I am boring. Nobody desires to listen to from me. My enterprise is boring. There’s not a boring enterprise on the market.
Peg Fitzpatrick (15:12.77)
Mm.
Peg Fitzpatrick (15:16.095)
Hahaha
Peg Fitzpatrick (15:22.785)
huh. Proper. Proper.
Kristina (15:27.271)
Individuals wanna hear the story. Individuals wanna see the behind the scenes. They wanna see you packing these orders. They wanna see you telling the story. They wanna see you out locally. They wanna see you at occasions. They wanna see you in what you are as much as. You are in all probability the exception, not the norm, proper? And so actually going and displaying that and displaying the way you present up is large. embracing that primary character vitality is absolutely useful for creating that sense of belonging as a result of individuals really feel related to you.
Peg Fitzpatrick (15:27.352)
Mm-mm.
Peg Fitzpatrick (15:37.623)
Yeah.
Peg Fitzpatrick (15:41.101)
Yeah.
Peg Fitzpatrick (15:48.459)
Mm-hmm.
Kristina (15:53.115)
And I do know this was one thing that we did very well to present ourselves a little bit little bit of kudos. After we began our enterprise was actually displaying individuals the behind the scenes of rising a enterprise. This was a aspect hustle that we grew right into a primary hustle and now we’ve all these purchasers and we’ve a staff, we’ve an workplace and all these things. And folks have been with us for the reason that starting and there have been occasions the place I’ve gone on discovery calls with individuals the place they’re like, hey, you’ve got been on my imaginative and prescient board for 4 years. I’ve wished to work with you guys for the reason that starting. That is so lovely and it reveals that not all…
Peg Fitzpatrick (16:06.872)
loopy.
Peg Fitzpatrick (16:16.183)
That is so good. That reveals loads about your organization that individuals are placing you on a imaginative and prescient board, proper? It does.
Kristina (16:22.132)
thanks. However it additionally reveals that we do not at all times see the fruits of our labor straight away. And typically we really feel like we’re posting on social and we’re posting on social, we’re like, nobody’s shopping for it, like nobody’s seeing it, like individuals aren’t hiring me. However it’s truly similar to, takes individuals many occasions to see one thing earlier than they make a purchase order.
Peg Fitzpatrick (16:26.232)
Proper.
Peg Fitzpatrick (16:31.704)
Mm-hmm.
Peg Fitzpatrick (16:37.068)
Yeah, loads. It was like individuals needed to hear a few model eight occasions. I feel it is extra. It is a lot extra now. my God, are you kidding me?
Kristina (16:41.543)
it is like, yeah. The newest one I heard was 26. Yeah, I am over it. I am over speaking about it.
Peg Fitzpatrick (16:49.528)
Yeah, since you had a coronary heart assault you had been like 26 occasions. So you do not have to fret about repeating issues as a result of primary, individuals do not keep in mind every little thing that you simply publish and so they do not see every little thing that you simply publish. No person scrolls via and reads every little thing from a model. In case you prefer it, you would possibly return and take a look at some stuff, however sadly, 26 that.
Kristina (16:57.715)
Yeah.
Peg Fitzpatrick (17:09.784)
Breaks my coronary heart a little bit bit. I gotta go. I am simply kidding So, what are some widespread errors that companies make after they’re attempting to construct a web based group and the way can they keep away from them?
Kristina (17:12.595)
That is the top.
Kristina (17:21.819)
One of many greatest ones I say is pitching nonstop. So there needs to be a steadiness between group constructing content material, instructional content material, after which additionally gross sales content material. And also you’re at all times promoting, proper? Being high of thoughts for individuals, for instance, there is a Canadian firm that I am affiliated with referred to as Subsequent. They seem to be a interval underwear sort of state of affairs. And so they do plenty of stuff. they, yeah, so nice. And so they publish loads.
Peg Fitzpatrick (17:24.92)
Mm.
Peg Fitzpatrick (17:38.304)
Mm-hmm. Yep. I do know subsequent.
Mm-hmm.
Kristina (17:46.427)
and never all of it gross sales content material. However it’s at all times at the back of my thoughts once I see one thing the place I am like, yeah, I have to go get one other pair. yeah, like, you recognize, whenever you see one thing. So it is only a reminder that even whenever you’re not promoting, you are promoting. So you do not want every little thing to be like gross sales content material and consistently pitching. I feel that is one of many greatest errors individuals make after they’re attempting to construct group is you attempt to promote too shortly. And for service-based companies, you recognize, we see this loads with DM promoting, like getting in individuals’s DMs, hey woman, like, you recognize, are you on the lookout for this? Right this moment someone messaged me and so they mentioned, good day.
Peg Fitzpatrick (17:48.12)
Mm-hmm.
Peg Fitzpatrick (17:53.782)
Yep.
Peg Fitzpatrick (18:00.468)
Mm-hmm. Positively.
Peg Fitzpatrick (18:11.052)
Yeah.
Kristina (18:16.039)
I am questioning, I heard you are a bookkeeper. I am like, I am not a bookkeeper. However thanks a lot for considering I am so good with math. However that might have been actually prevented by simply taking a look at my profile a little bit bit, proper? so I feel.
Peg Fitzpatrick (18:19.063)
Ha ha ha ha!
I am
Peg Fitzpatrick (18:27.35)
Proper. And why did they even trouble? I had someone who, earlier than my ebook was out, despatched me a LinkedIn message saying that, simply learn your ebook and it was wonderful. And I knew they did not have it as a result of like they did not. I am like, you learn it? And he or she was like, no.
Simply be trustworthy individuals and and look who you are connecting with. Do not ship somebody a direct message about one thing. And yeah, the individuals who you join on LinkedIn after which they instantly ship you a pitch. It is like no, no.
Kristina (18:47.548)
Sure.
Kristina (18:56.615)
Yeah. And main with that authenticity is so necessary, proper? Like individuals purchase from individuals. We like to purchase from individuals. On the core of biblical occasions, individuals had been doing enterprise with individuals they preferred, proper? Individuals had been buying and selling bread and potatoes and all these items with one another as a result of they preferred one another. And so we nonetheless love to do enterprise with individuals we like. And so if that is the case, how do you present up one of the simplest ways you possibly can so to be the primary individual that somebody thinks about? Sure.
Peg Fitzpatrick (19:00.809)
Mm-hmm.
Peg Fitzpatrick (19:07.842)
Yep. Yeah. Yep.
Peg Fitzpatrick (19:21.206)
Proper. They won’t want X now, however they could want it down the street or they could know someone who wants it. So yeah, if you’d like somebody to disconnect with you actual fast, ship them an immediate gross sales DM or LinkedIn message as a result of I disconnect with individuals. Sorry. In case your first influence, in case your first impression that you simply wish to make is a nasty pitch, then I do know that we’re not going to attach. Bye. I actually do disconnect. Do you or no?
Kristina (19:42.983)
Not a great match.
Kristina (19:46.739)
Good for you. do not sometimes like, you recognize what, truly, I like to love have interaction with individuals typically after they do these pitches. So I like to ask questions, however no, I do not disconnect sometimes. I like to interact with my content material.
Peg Fitzpatrick (19:53.184)
Yeah.
I did disconnect with a LinkedIn individual. For somebody who’s simply beginning, what is step one to constructing a group on-line? In case you’re the following Taylor Swift, what are you going to do?
Kristina (20:04.243)
Good for you.
Kristina (20:12.811)
my God, in case you’re the following individual, please join with me. I might like to spend money on you. yeah, so if I used to be getting began once more and I used to be constructing group, excuse me, group, I’d simply actually concentrate on one-on-one relationships and actually chatting with individuals and listening to about what they need and what they want. So actually simply going into my group and asking individuals like, know, what can be useful to you proper now? What content material would you be extra useful? What can be most useful? And actually specializing in including worth. like again and again, like
Peg Fitzpatrick (20:26.914)
Mm-hmm.
Peg Fitzpatrick (20:37.195)
Mm-hmm.
Kristina (20:40.733)
How do you want over ship, add worth on-line, actually present up for individuals? Since you need individuals to take a look at your stuff and be like, wow, she’s doing all that totally free. Think about what it could be like if I paid her. And actually simply attempting that up.
Peg Fitzpatrick (20:50.432)
I completely agree with that. I noticed somebody just lately publish, it was one of many Instagram influencers that likes to inform individuals how they’re doing issues proper and mistaken. And their factor was, whoever mentioned to inform individuals to supply worth is mistaken. After which went about, and I used to be like, I feel you are mistaken. I did not remark or something, however individuals want that. Individuals are on the lookout for that. They’re on the lookout for like that.
you recognize, they’re attempting to be taught one thing or be entertained relying on what sort of account you’re. I that is, you recognize, I do not know. Anyway, I disagreed with that individual, however I simply, I zipped it and stored transferring. However I strongly really feel that individuals are nonetheless on the lookout for worth and that you simply do want to supply that.
Kristina (21:31.769)
And we’re, I do not know, possibly someone is listening to this and they’re distinctive. I am not. And within the sense that there are like so many social media managers and what you do, there’s in all probability so a lot of what you do. So that you want your worth proposition. It is advisable to be a bit completely different. And what that appears like usually, like I can not say sufficient. And we inform all our purchasers, like, how do you add probably the most worth and showcase one of the simplest ways you possibly can what you do and why you are completely different in order that individuals are enthusiastic about making a purchase order from you?
Peg Fitzpatrick (21:43.084)
Yeah.
Peg Fitzpatrick (21:54.776)
Mm-hmm.
Yeah, and keep in mind you. How can companies steadiness selling their merchandise whereas fostering real relationships? Since you had been speaking about, you recognize, you’re offering worth and also you’re undoubtedly not pitching each time. I really feel like they do have a tough time with that. However how do you simply advocate, you recognize, mixing their promotion in there?
Kristina (22:07.155)
Yeah.
Kristina (22:17.927)
Yeah, you recognize, usually individuals are on the lookout for like some sort of ratio. For me, I haven’t got one, like the place I am like 20 % promoting. I want I did, that works. However I’d say, you recognize, actually simply determining like the worth and watching, like success leaves clues, proper? So that you begin to see how individuals reply to your stuff. So in case you’re seeing that, you recognize, whenever you publish this type of stuff, it does not resonate, however then you definitely’re probably the most quantity of gross sales whenever you publish this type of stuff, then actually repeating that. However I feel whenever you’re storytelling and also you’re actually displaying up and displaying like who you’re and what you are about, what you are doing,
Peg Fitzpatrick (22:22.336)
Yeah.
Peg Fitzpatrick (22:33.911)
Yeah.
Kristina (22:47.601)
I’d say these things turns into very easy and really turns into simpler and you do not truly have to promote as a lot as a result of that real authenticness is popping out within the dialog. So I’d say actually simply specializing in offering worth and you’ll’t go mistaken.
Peg Fitzpatrick (22:55.863)
Mm-hmm.
Peg Fitzpatrick (23:00.554)
Yeah, I do this with a model that I handle and I publish plenty of product posts. Rather a lot.
Kristina (23:05.917)
Yeah.
Peg Fitzpatrick (23:06.282)
After which I attempted to steadiness that, you typically I am similar to, after which different issues. Somebody commented final week, are you able to simply inform us, are you able to share extra merchandise on this one? like, nearly every little thing I do is merchandise and so they’re like, we want extra. I am like, I can not do all merchandise. However it was simply humorous on that, one of many posts the place I did not, they had been like particularly like, inform us what merchandise to make use of. And I used to be like, geez, you recognize.
Kristina (23:22.215)
Yeah.
Kristina (23:31.101)
However that is an awesome instance of like, you are by no means going to please everyone. And we see this with social on a regular basis the place even I run occasions and I see occasions. Yeah.
Peg Fitzpatrick (23:34.518)
Yeah. But additionally it is like you possibly can’t present an excessive amount of worth both. Like that he was like, okay, this, but additionally inform me what merchandise to make use of too.
Kristina (23:42.983)
Completely, completely, yeah. However like yeah, it is simply actually like looking forward to the traits.
Peg Fitzpatrick (23:47.69)
Yeah. So how do you measure success of a web based group? Is it about numbers, engagement, or one thing else?
Kristina (23:54.951)
Yeah, I’d say it is engagement. In truth, like I’d say I’ve seen, significantly, I am not mendacity once I inform you this, I’ve seen purchasers with 50,000 followers who come to us to start out working with us, like not be capable of promote something. And I’ve seen individuals who have 500 followers have six determine launches, proper? And so it is actually about like how engaged your group is and you may see how engaged they’re, like, proper? Once you’re posting one thing, do individuals reply? I at all times use this instance, however yeah, I’ve an okay Instagram following me, like 6,000. And I…
Peg Fitzpatrick (24:15.735)
Yeah.
Kristina (24:24.239)
had an emergency, like two years in the past I had an emergency gallbladder surgical procedure and I posted on Instagram simply sort of being like, hello, like within the hospital, like actually combating the Canadian healthcare system over right here attempting to get this gallbladder out. And I in all probability acquired possibly 300 DMs, possibly, like possibly it was extra. Like I used to be responding to them years later, like I am nonetheless like going via them. However like individuals had been so variety, however that was such an indication to me that like I had actually like related with individuals and other people had been reaching out to me being like, hey, like,
Peg Fitzpatrick (24:30.38)
Hahaha
Peg Fitzpatrick (24:34.007)
no.
Peg Fitzpatrick (24:40.566)
Wow. Yeah.
yeah.
Peg Fitzpatrick (24:49.292)
Mm-hmm.
Kristina (24:53.343)
Attempt chamomile tea, be sure you do that, proper? However that was an indication of an engaged group, proper? I am not promoting something to those individuals. These individuals would possibly by no means purchase something from me. They could by no means make a referral for me. However you’ve an awesome group. And so I feel actually taking a look at whenever you’re posting, are you getting good engagement? Are individuals responding to you? Are you doing thought-provoking content material that is asking questions that is receiving solutions? All of these issues make a giant distinction.
Peg Fitzpatrick (24:55.331)
Setting good. Yeah.
Peg Fitzpatrick (25:01.558)
Proper. Proper.
Peg Fitzpatrick (25:08.599)
Yeah.
Peg Fitzpatrick (25:14.506)
Mm-hmm. Yeah, and I feel the communication just isn’t at all times on the publish. So that you see issues the place like plenty of occasions individuals do reply personally. Even, you recognize, now you possibly can, as an alternative of doing a remark, you possibly can reply with a message on Instagram.
Kristina (25:30.129)
Yeah.
Peg Fitzpatrick (25:31.562)
So that you’re immediately speaking to that. assume that Instagram truly values that private connection, that private dialog extra. So you are not going to see all of the conversations publicly, however they’re taking place. Instagram does rely them behind the scenes too. So.
Kristina (25:46.535)
Yeah, I’d love Instagram to come back out with much less options. That may make me so blissful, however we reside and we be taught.
Peg Fitzpatrick (25:50.858)
I do know.
Yeah, they’re attempting to love play atone for some issues proper now as a result of blue sky made them. Everyone hopped over to blue sky and so they’re like, wait, however threads was doing properly and everyone’s like, bye. So we’ll see how that goes. So what position does consistency play in group constructing and the way can companies keep constant with out burning out?
Kristina (26:03.623)
Yeah.
Kristina (26:14.129)
Yeah, I’d say huge time, like that is necessary as a result of individuals begin to rely on you. And so even I, you recognize, our company does podcast administration too. you recognize, individuals will likely be like, properly, like, you recognize, what’s it dangerous if I am having to do that podcast? I am like, honestly, sure, as a result of individuals begin to wish to hear from you. You turn into a part of their Monday, you turn into a part of their Thursday, no matter it’s. And it is the identical with social. All of us have had these favourite influencers that we love, you recognize, we love listening to from and we love connecting with. After which, you recognize, they go lacking or not like in life. I feel they similar to log offline, you recognize.
Peg Fitzpatrick (26:19.031)
Mm-hmm.
Peg Fitzpatrick (26:27.149)
Yeah.
Peg Fitzpatrick (26:33.474)
Mm-hmm.
Peg Fitzpatrick (26:40.834)
We’re actually lacking. Let’s be a, let’s be a criminal offense podcast. on.
Kristina (26:43.761)
They’re over it.
I do know I can not, cannot with the cry podcast, I am too weak. However what I’d say is absolutely simply displaying up in that constant, and that appears completely different for different completely different individuals, proper? Like, you recognize, typically what individuals can do is one publish every week, then that is fantastic. Like, you recognize, if it is arising in your tales, I like to recommend individuals posting like three to 4 occasions every week on the feed after which displaying up in a narrative on daily basis. And actually simply so you retain high of thoughts for individuals.
Peg Fitzpatrick (26:57.132)
Yeah.
Peg Fitzpatrick (27:01.728)
Yeah.
Peg Fitzpatrick (27:09.142)
Mm-hmm.
Yep, however you do not have to do one million tales. Like in case you may do three actually good ones, you recognize, they don’t seem to be promoting. They’re simply sort of like behind the scenes. They’re sort of like what’s taking place proper now. Like your feed is extra of the plan, thought out issues. After which tales are similar to, hey, I am doing this. Hey, like this, you recognize, and I combine in issues which are simply issues that I like that I see too with that. So tales are literally simpler than a feed publish, however you continue to wish to keep on model and stuff. However
Kristina (27:20.563)
Yeah.
Kristina (27:40.189)
Completely.
Peg Fitzpatrick (27:40.97)
I feel with communities you do must do, it’s important to be ready to be constant and it is necessary.
Kristina (27:47.515)
Yeah, and I’d say like there may be like I’ve seen this in my very own Instagram that like individuals will like I get plenty of engagement if I publish lower than three tales and the minute I’m going ham and I am like, I wish to like publish and like right here I’m on trip and I am doing probably the most. It does not get as a lot engagement. And so it is like if I actually am like I wish to prioritize my group typically much less is extra.
Peg Fitzpatrick (27:55.928)
Mm-hmm.
Peg Fitzpatrick (28:03.64)
Proper.
Peg Fitzpatrick (28:08.578)
Yep, it undoubtedly is. The times of all of the teeny dots on the high are gone. No person desires to see that any, however nobody’s . You realize, I do not, cannot consider something that I’d wish to see that had one million issues anymore.
Kristina (28:12.871)
Gone. Lengthy.
Kristina (28:21.043)
Taylor Swift live performance.
Peg Fitzpatrick (28:22.84)
I watched all of the Taylor Swift live shows from the start to the top. sure, I principally, I imply, I checked out completely different, to be trustworthy, if we wish to simply discuss group constructing and Taylor Swift on-line, you recognize, I began out the start watching one factor after which because it went on, was like Taylor sort of, she was nice, however you recognize, all of us knew she was unhappy as a result of her relationship was ending. Then completely obsessive about Travis, prefer to the purpose of like, I’d simply tune in to see like, did he go? What’s he going? Now I give them their privateness.
Kristina (28:27.773)
Yeah.
Peg Fitzpatrick (28:52.844)
I really feel like individuals ought to simply get out of their enterprise now, however I am simply ready for the engagement Perhaps that is Christmas possibly New 12 months’s Christmas is her favourite if he is aware of what’s what and he does it’s going to be Christmas She loves Christmas. He must take her to a Christmas tree farm and suggest No, however she loves Christmas tree farms
Kristina (28:54.897)
Yeah. Yeah, me too. Perhaps it’s going to occur in Vancouver on the Vancouver present.
Kristina (29:05.45)
god, I can not wait.
Kristina (29:09.628)
or Christmas market.
does she? You appear to know extra about Taylor than I do.
Peg Fitzpatrick (29:15.916)
Her household had owned a Christmas tree farm when she was rising up and he or she’s acquired a music referred to as The Christmas, it is about that.
Kristina (29:18.909)
You
You like Taylor.
Peg Fitzpatrick (29:24.795)
I have been a fan for a very long time. anyway, yeah, I imply, that may be like her final little in case you may have snow falling gently. He may do it like Hollywood make the snow come. Anyway, yeah, however we’ll be again right here. So what are your go to instruments or platforms for managing or partaking a web based group? Do you love to do them proper on Instagram or?
Kristina (29:32.859)
And he can, he is Travis, he can.
Kristina (29:48.275)
would say like within the platforms, I’d say like, you recognize, lots of people will ask me like, you recognize, ought to I be on each platform? Ought to I be on LinkedIn? Ought to I be on TikTok? Ought to I be? And I am at all times like, simply be on the platforms the place you’d prefer to be on them and such as you wish to embody.
Peg Fitzpatrick (29:58.444)
Why are we twins, Kristina? That is my favourite factor too. I really feel such as you liking the platform issues a lot. Yeah.
Kristina (30:03.837)
Completely. I hate tech discuss. I hate it. And I, that is why I do not have interaction, however I like LinkedIn. I like Instagram. And in order that’s the place I like to construct group. So you discover the locations that you simply prefer to construct group and actually being constant there and maintaining these conversations out. these are, that is sort of the principle device. I like some scheduling instruments too. Like, you recognize, that makes it a little bit simpler, like later. however I am not, yeah. Like I’d say them later. Yeah. Yeah. Hootsuite’s in Canada too.
Peg Fitzpatrick (30:10.989)
Yeah.
Peg Fitzpatrick (30:16.983)
Mm-hmm.
Peg Fitzpatrick (30:21.079)
Yeah.
Peg Fitzpatrick (30:25.176)
Shout out to Canada, later. And Hootspeed too, by the way in which.
Yeah, Vancouver. Completely.
Kristina (30:35.151)
my gosh, okay. I would like a listing for me of like all of the Canadian issues
Peg Fitzpatrick (30:39.8)
Why do I do know so many issues? And I met Justin Bieber. I noticed it. It was within the elevator with Justin Bieber. If you need my like primary Canadian factor. No, I used to be good as a result of there was different individuals on the elevator and I did not wish to blow his like, I checked out him and he knew I knew and I used to be simply sort of like, he simply smiled at me. You realize, he was similar to at a health club figuring out. So I did not wish to, it was at a resort in Beverly Hills. How bougie was that?
Kristina (30:47.335)
And did you say something?
Kristina (31:03.25)
I bumped into Kristen Bell in LA a couple of weeks in the past, and he or she was having lunch with Rachel Belson. And like, 17-year-old me would have been like, holy crap, Veronica Mars. However I used to be cool, calm, and picked up, and mentioned nothing. And my husband was like, it is best to have gotten a photograph. And I used to be like, she’s a traditional lady. She’s a traditional lady who likes to work. Let her be.
Peg Fitzpatrick (31:09.931)
Yeah.
Peg Fitzpatrick (31:15.617)
Sure.
Peg Fitzpatrick (31:23.638)
Yeah. Yeah. Yeah. Are you watching? Did you watch her new present that is out? God, it is so good.
Kristina (31:28.465)
I simply completed it yesterday as a result of I used to be ready for thus lengthy as a result of I used to be so like as a younger grownup I used to be obsessive about Veronica Mars. So I used to be like, did you like Veronica Mars too?
Peg Fitzpatrick (31:36.044)
Mm-hmm.
I truly didn’t watch that, however I do love Chris. I do know. Okay, yeah.
Kristina (31:41.747)
It’s a must to watch it, it is so good. Okay, you will need to. the Veronica Mars Seth Cohen factor was a little bit an excessive amount of for me, so I used to be like, I have to work myself as much as it. And so me and my husband watched it final week and I am hooked. Cannot look forward to the following season. No person desires this, you guys have to observe it. Tell us what you assume.
Peg Fitzpatrick (31:50.082)
Yeah.
Peg Fitzpatrick (31:55.776)
Yeah, in case you guys have not watched it, it is so good.
And it is about podcasts, it is hysterical. And did you try the Actual Sisters? That is primarily based on Actual Sister podcasts. Yeah, and you’ll not consider this, however they’re even prettier than the celebs. They’re actually fairly. Not that Kristen Bell and the woman that performs her sister, they’re lovely, however even the actual life ladies are lovely. You gotta look it up. These are actual sisters. It does not blow your thoughts. It is primarily based on an actual podcast.
Kristina (32:08.597)
I did not know that.
Kristina (32:22.099)
Okay, I’ll. Nuts. Nuts, yeah. I am like, how will you get hotter than Kristen Bell? There is not any hotter than Kristen Bell. However you recognize what, it was attention-grabbing too, as a result of I feel the mainstream facet of it, of it being like, you recognize, her internet hosting a podcast and never being the factor. It reveals you ways a lot jobs have modified.
Peg Fitzpatrick (32:41.084)
completely, completely. In an rising digital world, how can companies create a private contact that retains their group members coming again?
Kristina (32:49.735)
Yeah, I feel each likelihood you get to interact together with your prospects is an efficient one, proper? So whether or not that be in your Instagram tales, whether or not that be within the DMs, no matter that appears like, I like getting voice notes from companies or little playing cards. Meaning the world to me. And even for us, too, when individuals be a part of our membership, I am going to sometimes voice word them and say, hey, I am so excited to get to know you. And that goes a great distance, proper? So I feel constructing these relationships and that belief is something private you are able to do with individuals, I’d take it. even when the massive manufacturers do this, it is so spectacular.
Peg Fitzpatrick (32:53.238)
Yeah.
Peg Fitzpatrick (33:07.713)
Yeah.
Peg Fitzpatrick (33:17.932)
Yeah, it truly is. Particularly now, the non-public touches do exactly matter. A bit word, one thing. Yep. As a result of individuals selecting you is necessary. Individuals have plenty of decisions on the earth now. It is simple to spend your cash.
Kristina (33:24.923)
Completely. Completely. There’s plenty of choices on the market. Yeah.
Kristina (33:33.541)
Completely, yeah. So that is what I’d advocate is as a lot as you possibly can have like contact factors with purchasers or prospects or nonetheless you serve individuals, I feel that is the way in which to do it.
Peg Fitzpatrick (33:37.88)
Mm-hmm.
Peg Fitzpatrick (33:42.274)
Do you your membership like in circle or something?
Kristina (33:45.191)
We, it’s a Fb group. It is about social media. In order that’s variety how we did it. However I do like Circle although. Circle is such a great platform. Yeah.
Peg Fitzpatrick (33:46.891)
Okay.
Yeah. Yeah, I like Circle too. Yeah. How does constructing a robust group contribute to long-term enterprise progress and model loyalty?
Kristina (34:00.337)
Yeah, the factor about constructing a robust group, particularly as a private model, I’d say, as a result of lots of people actually conceal behind their companies and their manufacturers, I’d say you are not solely constructing your online business for in the present day, you are constructing it for tomorrow and no matter you do subsequent. The primary few social media purchasers we had for our enterprise, we truly acquired from a earlier enterprise we did. So actually desirous about all of those as long-term relationships is so necessary. So whenever you’re serving individuals, it isn’t simply you are serving them proper now for…
Peg Fitzpatrick (34:07.192)
Mm-hmm.
Peg Fitzpatrick (34:19.607)
Mm-hmm.
Kristina (34:27.591)
tomorrow, you are truly serving them for possibly life, proper? And no matter it that you simply do subsequent. We love doing enterprise with individuals we like, proper? So once we like, it is like Sarah Blakely, proper? Like has Spanx, does so properly Spanx, and he or she places out these footwear. And individuals are obsessive about shopping for these footwear, proper? As a result of it is Sarah. Like, I do not truly assume sneakers on a heel is like, for my part, they don’t seem to be that cute. It is simply my opinion. Sarah, do not come for me. I feel you are wonderful.
Peg Fitzpatrick (34:30.818)
Proper.
Mm-hmm.
Peg Fitzpatrick (34:43.444)
Mm-hmm. Yeah.
Kristina (34:54.471)
However like they don’t seem to be tremendous cute. so, however I feel individuals purchase them as a result of it is Sarah. So it is like, I feel how will you create that very same degree of hype? Do you’ve a pair of sneaks? No.
Peg Fitzpatrick (34:58.189)
Yeah.
Peg Fitzpatrick (35:02.448)
Yeah, no, I am actually sort of over heels life. I did. I wore them as a result of I work from home and so I by no means put on them anymore. So I had a commerce present final month or is it the start of this one? I do not even know the place I’m anymore. I feel it was the start of this month and I did heels like comfy ones. However then at a commerce present at an enormous conference middle, it doesn’t matter what you had been doing like a a lot strolling and my ft had been simply
Kristina (35:08.027)
Yeah, I imply…
Peg Fitzpatrick (35:30.69)
They had been like, why? Like, why did you do this? And so they had been comfy ones. however by the top they weren’t comfy. My ft for like two days had been like, you possibly can’t put on these once more. Not anytime quickly. yeah. So I, I used to put on like three inch heels and run round work and no downside. My twenties, I used to be all like heels after which I’d go dance all night time and dance all weekend and return to work and put on heels all day. And I used to be like, I do not even understand how I did it. I actually wore like tremendous excessive heels on a regular basis. So I feel that is a part of the rationale I
Kristina (35:39.431)
Yeah, no extra.
Peg Fitzpatrick (36:00.634)
cannot now.
Kristina (36:02.053)
Additionally, we’re completely different girls. by no means had that section. I do not know, possibly that section is coming for me. However yeah, it is by no means been my factor.
Peg Fitzpatrick (36:05.568)
I did.
Peg Fitzpatrick (36:10.494)
I do not remorse it. It was enjoyable. 20 to 25, that was some good dancing time. So for these feeling overwhelmed by the concept of beginning or managing a group, what’s one piece of recommendation that you’d give them so they do not really feel overwhelmed?
Kristina (36:15.537)
Find it irresistible.
Kristina (36:26.239)
Concentrate on the one-on-one interactions and like, know, do not overthink it like I do not over like, know We run occasions for 150 individuals. We have now an exquisite group of people that purchase tickets on a regular basis I do not overthink it. It is all one-on-one relationships and connections and you recognize voice notes and issues like that however I Yeah, like actually simply keep in mind such as you’re simply attempting to love usually enterprise house owners the rationale we get into enterprise is as a result of we consider that no matter we’re doing is of service and so similar to actually leaning into that that like what you are doing is of service to individuals and
Peg Fitzpatrick (36:28.408)
Mm-hmm.
Peg Fitzpatrick (36:49.811)
Mm-hmm.
Kristina (36:54.993)
you make a distinction in that approach.
Peg Fitzpatrick (36:56.64)
Yeah, connecting with individuals, it does make such a giant distinction. Once I’m on Blue Sky now and I used to be like discovered there’s all these individuals from Google Plus which are on there as a result of I, when Google Plus was round, I used to be, that was like very huge. I used to be very huge on Google Plus. And so I stored seeing all these individuals. I had one million and a half followers, not mendacity. It was huge. It was very huge platform for me.
Kristina (37:05.747)
Mm.
Kristina (37:12.09)
Taylor Swift of Google+.
Kristina (37:18.395)
Yeah, you’re the Taylor Swift of Google Plus. I am simply, I simply wanted a reality.
Peg Fitzpatrick (37:21.526)
I want. I want. However I did actually join with individuals. That was my primary factor. I at all times reply to individuals and feedback in every single place. However for there, I actually constructed a great factor. I made a remark. I did a publish that was like, I’m seeing so many nice Google Plus associates right here, you recognize, and it is making me blissful. somebody commented and mentioned, how have you learnt that you simply’re seeing individuals from Google Plus? And I used to be like, as a result of I keep in mind them. I imply, although, however that is why.
Kristina (37:45.351)
Yeah, as a result of I’ve eyes.
Peg Fitzpatrick (37:49.656)
Proper, I do know their names, I do know who they’re, I keep in mind the individuals I talked to. imply, a few of them are shut associates even now, like a few of my closest individuals are individuals I met on Google +, however I imply, clearly I do know them, you recognize what I imply? And folks…
Kristina (37:52.124)
Yeah.
Kristina (38:03.921)
say the identical factor with my occasions. say the identical factor with my occasions. Individuals will come as much as me and so they’ll introduce themselves and I am like, yeah, you got here to the final three. I do know every little thing about you. I keep in mind every little thing. Like, you recognize, yeah.
Peg Fitzpatrick (38:11.34)
Yeah, like, good day, I do keep in mind individuals such as you in all probability do not know me, however sure, I do. You touch upon all my stuff. In fact I do. Like, thanks. Proper. I imply, however it’s important to concentrate. It is simply, you recognize, you bought to concentrate and also you simply know individuals since you see them. So anyway, I believed I imply, on one hand, it was sort of was sort of like, why is she asking that? However then I simply answered it properly, like, as a result of I keep in mind who they’re, you recognize.
Kristina (38:27.889)
Yeah.
Kristina (38:37.149)
Truthful. Yeah, I like that.
Peg Fitzpatrick (38:38.828)
Yeah, but additionally it is variety like why would not you recognize who the individuals that you simply discuss to? I imply it was years in the past, it has been closed for a very long time, however nonetheless I discuss to them loads. So I used to do reside streams like Google Hangouts and you recognize every kind of stuff on there. So that you do join with individuals. So what is the greatest delusion about on-line communities that you’d like to debunk?
Kristina (38:59.091)
that they must be huge. Like that it’s worthwhile to have one million and a half followers or no matter it’s, you recognize, that needs to be to see influence. Like I feel lots of people get actually, actually labored up about that and so they actually wish to construct like actually huge like communities, which is nice. Like I encourage individuals to construct no matter group feels good for them, however you can also make influence with 100 followers. In case you had 100 individuals within the room, what would that seem like? You realize?
Peg Fitzpatrick (39:00.504)
Mmm.
Peg Fitzpatrick (39:05.803)
Yeah.
Peg Fitzpatrick (39:19.116)
Yeah. I do know whenever you take a look at these numbers in actual phrases, you recognize, like how many individuals that’s. It’s lots of people. Yeah, I feel numbers are a giant delusion. Individuals actually undoubtedly do get tied into that and hooked into that. And so they assume, I would like so many individuals and so many. It isn’t about numbers. It is about connection and group, which actually is not.
Kristina (39:27.058)
Yeah.
Kristina (39:41.204)
And I’ve seen I’ve seen individuals with large audiences make individuals really feel at residence like you recognize the place they go to an occasion and there is there’s big connection there and I’ve seen individuals with you recognize meet individuals over and again and again not keep in mind their title like yeah
Peg Fitzpatrick (39:45.272)
Mm-hmm.
Peg Fitzpatrick (39:54.007)
Yeah.
I can not say that I am right here, however yep. And I’ve had these, I am positive you’ve got in all probability had the identical factor the place you go to an occasion and also you meet somebody and so they’re under no circumstances such as you thought they had been and then you definitely’re like, okay, properly, there you go. And then you definitely’re not, then you definitely’re simply, that disconnects you mentally from that individual. Yeah.
Kristina (40:10.545)
Yep, completely.
Yeah, you are disenfranchised by it. I do know someone who I idolized, I believed was so cool, I met them in individual. Our companies truly aren’t that completely different and I met them and I used to be like, good. After which now I do know, proper? After which there have been so many alternatives since for us to collaborate or do issues and I’ve by no means taken it up as a result of it simply hasn’t been a match. I like doing enterprise with individuals I like. I like doing enterprise with people who find themselves gracious and that is crucial to me.
Peg Fitzpatrick (40:27.372)
Yeah.
Peg Fitzpatrick (40:37.228)
Yeah, proper. Yeah, when you recognize they’re solely doing that, you recognize, they’re under no circumstances who they’re on-line. It is simply all pretend. It is like, neglect it. Yeah. So I recognize your time. This was a completely wonderful dialog. I hope you guys which are listening have liked every little thing that Kristina mentioned and I hope you comply with her and discover her, comply with her podcast, subscribe to it.
Kristina (40:47.889)
Yeah, 100%.
Peg Fitzpatrick (41:05.526)
It nonetheless says comply with, proper? Did not subscribe, change to comply with. Is that the factor in every single place or?
Kristina (41:10.301)
I feel on Apple it would nonetheless say subscribe, comply with?
Peg Fitzpatrick (41:12.824)
I they had been those that modified to comply with. Anyway, do hit the button so that you get Kristina’s podcast, no matter that’s on no matter platform it’s. And thanks a lot in your time. I actually recognize you sharing your, your experience locally space. And I want you all the most effective luck in 2025 and past.
Kristina (41:15.601)
I do not
Kristina (41:32.979)
Yay, so blissful to be right here, thanks a lot. And any buddy that I’ve, Peg is a buddy of mine, so be happy to achieve out and let me know what resonated.
Peg Fitzpatrick (41:39.09)
Superior. Thanks.
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