This week, we’re speaking about utilizing Pinterest for the lengthy recreation. The PopUp Social Media Success Sequence is a particular seven-week podcast and Instagram Reside collection hosted by Peg Fitzpatrick, writer of The Artwork of Small Enterprise Social Media: A Blueprint for Advertising Success. Every week, Peg is joined by a brand new visitor—trade specialists and social media execs—sharing actionable suggestions, methods, and insights designed to assist small companies elevate their social media recreation. From mastering AI to partaking your group and leveraging platforms like Pinterest, this collection gives a contemporary perspective on the instruments and ways small companies can use to develop their on-line presence and join with their splendid viewers.
On this dialog, Peg Fitzpatrick and Amy Locurto of Dwelling Locurto focus on the evolution of Pinterest, its potential for small companies, and the significance of strategic use for advertising. They emphasize that Pinterest isn’t just for DIY fans however generally is a highly effective instrument for numerous industries. The dialogue additionally covers find out how to create efficient pins, the timing for posting content material, and the distinctive setting of Pinterest as a platform for inspiration with out the drama discovered on different social media websites. On this dialog, Amy Locurto and Peg Fitzpatrick delve into the intricacies of utilizing Pinterest successfully for advertising. They focus on the significance of consumer training, the fundamentals of Pinterest search engine optimisation, and the worth of evergreen content material over fleeting developments. The dialog additionally highlights the importance of using Pinterest analytics to trace success, reviving previous content material with contemporary pins, and techniques for brand new customers to achieve traction. Moreover, they debunk widespread myths surrounding Pinterest utilization and share assets for additional studying and group engagement.
Be sure that to observe Amy’s wildly fashionable Pinterest account for Dwelling Locurto!
Takeaways from How one can Grasp Pinterest for Lengthy-Time period Enterprise Development
- Pinterest has developed from a DIY platform to a procuring and inspiration hub.
- Small companies usually overlook Pinterest’s potential for advertising.
- Pinterest customers are searching for inspiration and concepts, not simply merchandise.
- Creating a method for Pinterest is crucial for enterprise success.
- Timing is essential; pins must be created nicely upfront of developments.
- Visible attraction is essential to creating partaking pins that drive visitors.
- Pinterest permits hyperlinks to varied platforms, enhancing its utility for companies.
- Monitoring feedback and engagement is essential for model popularity.
- Pinners are planners; they begin searching for concepts early.
- Pinterest is a quieter, extra constructive area in comparison with different social media. Educating customers is essential for platform success.
- Pinterest search engine optimisation is much like Google however has its nuances.
- Evergreen content material tends to carry out higher than developments.
- Using Pinterest analytics is crucial for monitoring success.
- Reviving previous content material with contemporary pins can drive visitors.
- New customers ought to concentrate on their top-selling merchandise.
- High quality over amount: pinning fewer, well-thought-out pins is efficient.
- Utilizing your personal pictures is a finest observe on Pinterest.
- Group engagement and assets can improve studying.
- It is by no means too late to begin utilizing Pinterest successfully.
TRANSCRIPT: How one can Grasp Pinterest for Lengthy-Time period Enterprise Development
Peg Fitzpatrick (00:01.262)
Hello, I am Peg Fitzpatrick and welcome to the Social Success Sequence. At this time now we have Amy Lucurdo of Dwelling Lucurdo and he or she is a large Pinterest aficionado and he or she’s achieved a ton of nice stuff with Pinterest so I can’t await you guys to fulfill her in case you do not already know her. Thanks for coming and chatting with me Amy.
Amy Locurto (00:22.519)
Thanks for having me. It is good to see you. Yeah.
Peg Fitzpatrick (00:25.504)
It’s, it has been some time since we have seen our faces nose to nose except you depend like on Instagram, proper?
Amy Locurto (00:32.045)
Proper. counts.
Peg Fitzpatrick (00:34.624)
It does depend and thanks for the, , I’ve to say although, generally I’ve to go discover you as a result of the algorithm is simply so dangerous today, do not you suppose? It’s a must to go search for folks and that is laborious to recollect.
Amy Locurto (00:42.084)
I it stinks. Yep.
Amy Locurto (00:47.029)
It’s, positively.
Peg Fitzpatrick (00:49.046)
So, you’ve gotten been a Pinterest ambassador and you’re additionally, you are a Pinterest influencer too as a result of you’ve gotten a extremely improbable account. Are you able to discuss a bit of bit about how you are feeling like Pinterest has modified through the years? As a result of I imply, you and I, had been you in throughout beta? As a result of I have been in throughout beta. Like I have been on it eternally. Yeah, yeah.
Amy Locurto (01:09.175)
Yeah, the place you needed to have an invitation to get in. Yeah. Yeah, positively. Yeah. I imply, we have been there from the start and yeah, I have been, I have been, I have been doing Dwelling La Carta, which is a DIY life-style weblog. It is all about cute meals and entertaining concepts and crafts. Been doing it for 16 years. So in fact I used to be round earlier than Pinterest even got here out. After which when Pinterest got here out, , everyone was getting the invite to be on it and
Peg Fitzpatrick (01:16.513)
Yep.
Peg Fitzpatrick (01:29.047)
Wow.
Amy Locurto (01:38.017)
So yeah, it is developed lots since then. suppose that, however what I really like about it’s it is stayed with its conventional factor of simply all the things is inventive. It is about studying, it is about inspiration, it is about, and now they’ve moved on to, it is also about procuring. So I really like that.
Peg Fitzpatrick (02:00.896)
Proper.
Amy Locurto (02:03.107)
Nevertheless it’s at all times been about simply find out how to discover actually cool inspiration and artistic concepts. So I believe they’ve achieved nicely to stick with that.
Peg Fitzpatrick (02:07.553)
Mm-hmm.
Peg Fitzpatrick (02:12.821)
Yeah, I forgot we’re each within the Pinterest creator program too. We’re presently Pinterest creators. Though all of you’re Pinterest creators too, however we simply have a bit of teeny little bit of behind the scenes Pinterest stuff proper now. I want they’d inform us a bit of extra to be trustworthy than they do in that group.
Amy Locurto (02:19.426)
Yeah.
Amy Locurto (02:31.127)
Yeah, it is, yeah, but when folks do not know what it’s, it is, they’ve a, like an invitation just for particular folks and so they have little talks with us and meetups and that sort of factor. So it is only a method, which is how I acquired began working with them as they reached out to me years in the past to be their Pinterest ambassador. They usually wished me to assist construct that crew of individuals.
And we might exit and simply inform our influencer pals and our group and our area people about Pinterest. so now it is they’re doing that themselves on-line, however we did that again within the day. then it was, I did lots. then, then they employed me to be their official speaker at conferences. And that is how I met you. I, nicely, I met you in a bunch.
Peg Fitzpatrick (03:12.842)
Yeah, you probably did an in-person occasion with them, proper? Did not you? Yeah.
Peg Fitzpatrick (03:23.853)
Mm.
Amy Locurto (03:28.311)
Like on-line.
Peg Fitzpatrick (03:29.132)
In all probability with Holly Homer.
Amy Locurto (03:31.873)
Yeah, after which we after which I met you on like Google.
Peg Fitzpatrick (03:34.06)
what it was? It was Google+. I met all of you mother bloggers on Google. It is true. I met an entire huge group of artful mother bloggers that I nonetheless have related with, regardless that, I imply, I am a mother, however I am not in that do-it-yourself area. Nevertheless it was such a fantastic connection as a result of everyone does issues a bit of bit in another way. I am a social media marketer. I work in advertising. However we’re all utilizing Pinterest, and now we have web sites.
Amy Locurto (03:50.539)
And yeah.
Peg Fitzpatrick (04:03.701)
So it is at all times nice to see a bit of bit like behind the scenes of what different persons are doing.
Amy Locurto (04:08.985)
Proper, and that is how I ended up attending to know you, as a result of I used to be someplace and speaking about Pinterest for them, as a result of they did not have anyone in-house to do it on the time, so I used to be it.
Peg Fitzpatrick (04:10.868)
I believe it was Google Plus although.
Peg Fitzpatrick (04:18.176)
Yeah.
Peg Fitzpatrick (04:22.24)
That is superior. Yeah, I did, I’d say my largest like, did Pinterest launches with Canva. After I labored at Canva, I did product launches with them, which was enjoyable. In order that’s just like the, you did not know I labored at Canva? I used to be the primary head of social technique at Canva.
Amy Locurto (04:23.811)
Yeah.
Amy Locurto (04:33.715)
Wow!
Amy Locurto (04:41.901)
How did I not know that? That is loopy.
Peg Fitzpatrick (04:43.276)
as a result of it was a very long time in the past. However I imply, I discuss Canva on a regular basis, however who does not now? However earlier than anyone knew about it, I sort of helped make Canva a factor initially. yeah, again within the day. And now who is aware of even what they’re doing now. I believe they only handed 200 million customers right now. After I was there, we had a bit of ticker factor that might present you when folks had been, like new folks had been becoming a member of. And it was like, yay, new folks.
Amy Locurto (04:48.249)
Yeah.
Amy Locurto (04:54.787)
Thanks.
Amy Locurto (05:02.925)
Wow, that is loopy.
Peg Fitzpatrick (05:12.428)
It was loopy. That is how small they had been then. So again to Pinterest, regardless that I simply love speaking to you about all stuff. Lots of people suppose Pinterest is nearly recipes and do it your self tasks, which it’s a variety of, and we love that. However how do you suppose small companies usually overlook Pinterest’s potential? So like, what can they do to not overlook that? How may they use it? I actually made that basically hardliest phrase it’s potential for you. Sorry.
Amy Locurto (05:42.125)
imply, it isn’t simply DIY artful folks. I used to be simply on there and I noticed one thing for constancy and investing into your 401k. imply, it is a spot to market what you are promoting mainly, however in a fairly method, it is visible. And that is what folks want to comprehend is to illustrate you are a band and also you need to promote your band.
Peg Fitzpatrick (05:51.294)
Mm.
Mm-hmm.
Amy Locurto (06:09.709)
that is the proper place to do it as a result of there’s gonna be, what I like about it’s I believe there’s like, gosh, 500 million folks or one thing on it proper now and 90 million of these are within the US. At one level, my, per 30 days, I used to be reaching 60 million folks. So I used to be reaching virtually all of the folks in.
Peg Fitzpatrick (06:22.186)
lot of individuals.
Peg Fitzpatrick (06:32.532)
Wow.
like two thirds, you’re reaching like two thirds of all Pinterest customers within the US.
Amy Locurto (06:39.583)
All people in United States. Is not that loopy? That’s on Pinterest. for you, anyone can have that. I am not particular. I simply ended up, I had a method. I did my factor and it labored and I used to be in a position to attain that many individuals and I had a variety of gross sales. I had a variety of visitors to my web site. So I imply, if.
Peg Fitzpatrick (06:42.461)
It’s, yeah.
Amy Locurto (07:02.105)
If folks simply, and that is what I used to speak about once I can be, once I was talking on Pinterest behalf at social media conferences, there can be standing room sitting on the ground just for Fb folks. After which I used to be within the Pinterest room and there can be like 10 folks in there and it may have 500 folks. And I used to be like, why is no person in right here? That is nuts. However
Peg Fitzpatrick (07:17.406)
Yep.
Peg Fitzpatrick (07:22.067)
have achieved this. Yeah.
Peg Fitzpatrick (07:30.206)
Mm-hmm.
Amy Locurto (07:30.209)
Extra visitors for me, , on the time I used to be similar to, nice. If folks do not need to make the most of this, that is their drawback. Nevertheless it did not make any sense to me. So I believe that individuals actually just do suppose, that is only for these artful folks and artsy folks. Vogue, , folks promoting garments. No, it is for monetary recommendation. It is in your band to market it. It is for occasion planners, photographers. imply,
Peg Fitzpatrick (07:45.446)
Proper.
Amy Locurto (07:57.195)
Anyone that does something inventive or you may flip no matter you do into one thing inventive as a result of persons are there to get inspiration and to be taught.
Peg Fitzpatrick (08:07.434)
Yeah, I’ve additionally been the Pinterest speaker at many a convention the place folks had been like Pinterest actually? What , why ought to, Hey kitty, I simply noticed your little kitty go by. Your little customer behind you. Yeah, it is loopy. And I nonetheless really feel like folks now even right now are like, they only have let it fall off of their social issues. And what persons are lacking is that each single factor that you simply create can have a hyperlink to it.
each single video. Like you may create all of the reels that you really want, however these are usually not going to hyperlink, not one click on hyperlink again to your web site. Hiya folks.
Amy Locurto (08:44.153)
Proper. you may hyperlink, even when you do not have a web site, you may hyperlink into your YouTube channel or your Instagram or your TikTok. I it is laborious to do all of it. However I believe for me, I’ll concentrate on that as a result of that’s tried and true. It brings me most of my revenue. So I will concentrate on that. I am very into it.
Peg Fitzpatrick (08:50.302)
Proper.
Peg Fitzpatrick (08:54.11)
Yeah.
Peg Fitzpatrick (09:06.311)
Mm-hmm.
Peg Fitzpatrick (09:12.7)
I am additionally into it. I find it irresistible. I do find it irresistible. So when utilizing Pinterest for enterprise, what are the important thing variations between utilizing it for informal inspiration versus an actual advertising technique?
Amy Locurto (09:26.531)
Effectively, whenever you’re on it for informal causes, the belongings you begin pinning to your boards might be what Pinterest begins displaying you. it is laborious to, you sort of have to separate it. So get on there and simply understand that whenever you’re pinning your content material for enterprise, to illustrate you are a financial institution otherwise you’re, I do not know, you are in actual property or financial institution, no matter you are doing.
Peg Fitzpatrick (09:51.666)
Simply choose a financial institution, simply let’s follow monetary companies. Yeah.
Amy Locurto (09:56.665)
you are gonna begin seeing that content material on a regular basis and know that that is not the stuff that Pinterest is displaying you as a result of it is the algorithm. It is gonna present you that stuff. Does not imply that is tremendous fashionable. It is simply what you’re seeing. And in case you go have a look at your grandma’s account, you are gonna see one thing completely totally different. So all the things’s personalised to you. So in case you’re kinda pondering that method, it’s important to actually do analysis like incognito or…
Peg Fitzpatrick (10:18.952)
Yeah.
Amy Locurto (10:24.641)
or in one other browser or on one other pc if you wish to actually sort of dive into the info and all the things on what you are pinning. So you want to have a method and do not, so whenever you’re doing it private, like for some time I used to be pinning swimming pool concepts for my yard after which that is all I’d see. was like, I wanna see the cake as a result of that is what I do for a dwelling. So simply keep in mind that. So it is just a bit totally different.
Peg Fitzpatrick (10:49.052)
Proper.
Amy Locurto (10:53.495)
However yeah, you may get…
, and also you get caught. It is similar to any, it is like all social media platform. You may like TikTok, I might be on that each one day lengthy. Simply focus, do, , you do not want to spend so much of time doing Pinterest. You simply want.
Peg Fitzpatrick (11:04.509)
Yeah.
Peg Fitzpatrick (11:10.257)
which is one other factor I really like about it.
Amy Locurto (11:12.769)
Yeah, I imply you could possibly spend an hour per week and just do in addition to any person that is spending eight hours a day on it. You actually needn’t suppose that onerous. That is why I prefer it.
Peg Fitzpatrick (11:24.573)
Yeah, which is nice for small enterprise homeowners as a result of they do not have eight hours, , they actually do not.
Amy Locurto (11:30.021)
Yeah. I’d suppose in case you’re a small enterprise proprietor, you want to simply have a look at like no matter, what’s your high 5 services or products and actually concentrate on these and, and consider a method in a method that might work for Pinterest customers, since you’re have to recollect Pinterest customers are there for inspiration and concepts. So give them the concepts after which get that hook to get them to click on via.
Peg Fitzpatrick (11:42.269)
Mm-hmm.
Amy Locurto (11:57.073)
And it may even be to get one thing free, like a freebie, free recommendation or one thing, simply to get them to enroll in your electronic mail listing or one thing. It does not must be promote, promote, promote. It is simply how can we seize the folks’s consideration over on Pinterest?
Peg Fitzpatrick (12:07.974)
Yeah.
Peg Fitzpatrick (12:14.759)
Proper, and make issues which are so attention-grabbing that different folks pin them. In case you’re a enterprise, make it one thing that individuals need to save as a result of that is the entire thing. Generally you simply have a look at one thing, but when I prefer it, I at all times pin it. After which I’m going have a look at it. Generally I am going to go learn it first, however virtually at all times I pin it as a result of I do not need to lose it.
Amy Locurto (12:19.447)
Sure, I am sorry.
Amy Locurto (12:31.406)
Thank
Amy Locurto (12:37.025)
Proper, after which, however then folks, , you want to repent it once more as a result of folks will put it aside, however then they overlook they saved it. So it is okay to it once more six months down the street or three months, , simply hold it, hold it of their, , little eyes as a result of I can not even overlook the place it’s, , like.
Peg Fitzpatrick (12:55.995)
Yeah, hold it within the remix. Yeah. They usually positively wouldn’t be like, I noticed that pin three months in the past. By no means. Generally I see my very own pin. I am like, that is a fantastic pin. I made it. You do not even keep in mind, ? Yeah, so good. How can companies create pins that hold driving visitors even that may final for months and even present up?
Amy Locurto (13:04.673)
No, you are not going to recollect.
Peg Fitzpatrick (13:23.034)
totally different and subsequent yr once more, as a result of I do know you in all probability have a variety of nice vacation content material that comes up sure instances of the yr, proper?
Amy Locurto (13:30.787)
yeah, I believe the key is to pin method upfront, okay? So like, I might be doing, like I’ve these concepts for Halloween. To illustrate I am gonna do them right now. I can put them on TikTok or Instagram and so they’ll be tremendous, however they are not gonna get within the search feed over on Pinterest as a result of it is method too late. So I’ll simply schedule these for subsequent yr, proper? I would put one now.
Peg Fitzpatrick (13:53.293)
Mm-hmm.
Peg Fitzpatrick (13:58.19)
Yeah.
Amy Locurto (14:00.439)
Simply perhaps it will nonetheless get within the feed, however I am gonna do it a bit of nearer to subsequent Halloween. So I would pin it in July of subsequent, of 2025. You see what I am saying? So I am not even gonna trouble placing any effort into it for this yr as a result of that is too late. It’s a must to do issues method upfront to get into the search. So.
Peg Fitzpatrick (14:12.643)
Yeah.
Peg Fitzpatrick (14:18.896)
Yeah.
Peg Fitzpatrick (14:22.872)
I began seeing Christmas stuff in July for positive. That was when folks began with Christmas and so they had been laborious into fall. Like again to high school was already achieved. Pinners are planners and so they do issues actually early. And Pinterest does provide you with a variety of nice developments that you may lookup on developments.pinterest.com to simply look issues up when issues are occurring. So simply in case you guys are simply listening on a podcast or watching, it is like October twenty third now. So it is like two weeks is just not sufficient.
Amy Locurto (14:26.88)
yeah.
Amy Locurto (14:40.194)
I will.
Peg Fitzpatrick (14:51.044)
So it is Amy saying months upfront.
Amy Locurto (14:53.913)
Yeah, I’d suppose minimal one month upfront.
The very best is about between three and two months earlier than one thing goes to development. So whether or not it is a vacation or cucumbers or asparagus, in case you’re a meals blogger, imply, pumpkin season, fall, I imply, there’s all that. you actually, even, so even if in case you have, if you’re a monetary advisor or one thing like that, you want to be pondering of these developments. so someway tie that into your advertising marketing campaign on Pinterest.
Peg Fitzpatrick (15:02.01)
Mm-hmm.
Amy Locurto (15:28.103)
within the black season.
Peg Fitzpatrick (15:28.281)
with pictures, you could possibly use pictures and colours, know, nonetheless your model colours, however.
Amy Locurto (15:33.247)
yeah, or simply have like any person in a Halloween costume and saying plan for the longer term and you have got a bit of ghost with you. I imply, it is, it is simply, it is easy. Prefer it simply, to me, it appears so easy, however as a result of it is visible and I am a graphic designer.
Peg Fitzpatrick (15:39.973)
you
Peg Fitzpatrick (15:46.074)
Yeah.
Peg Fitzpatrick (15:50.905)
Proper. It is a fantastic, it is a it is so visible there.
Amy Locurto (15:55.065)
Thanks a lot. It is simple for me, nevertheless it’s not in case you’re not a visible particular person. So I get why it is of complicated to some folks.
Peg Fitzpatrick (16:02.532)
Proper, I am additionally visible.
Yeah, nevertheless it’s actually not. imply, in comparison with like different like TikTok or Instagram the place there’s simply all this different stuff occurring, Pinterest could be very quiet. And I do like that you may simply go on and do your factor. You do get into the rabbit gap in case you begin various things, however , you may actually simply go on and do your factor, test issues, test your analytics, do no matter.
Amy Locurto (16:23.267)
Yeah.
Amy Locurto (16:30.179)
Yeah, and so they’re selling it because the joyful place. what’s taking place from that’s they’re getting the Gen Zers. They’re getting the younger youngsters who find it irresistible over there as a result of it’s. There’s not a variety of drama. It is a joyful factor. Effectively, I believe there’s some, however yeah, it isn’t like persons are arguing. Effectively, it is your feed. It is displaying you what you want.
Peg Fitzpatrick (16:39.279)
you
Peg Fitzpatrick (16:45.935)
Zero politics.
Peg Fitzpatrick (16:50.821)
I have not seen something goodness, I’d hope it stays on.
Hahaha
Amy Locurto (16:57.293)
So there might be any person on the market performing some political stuff and that is what they’re seeing. So it is there. It is there.
Peg Fitzpatrick (17:01.399)
Okay, you are proper. I by no means even see it within the residence feed or anyplace. Anyplace I look, I’ve by no means seen it.
Amy Locurto (17:05.817)
And a few of the feedback can get fairly heated. I’ve gotten a variety of hate over there. And in order that’s the opposite factor. You continue to have to watch feedback. And regardless that they are saying it isn’t a social media platform, it’s. Individuals can say dangerous critiques about your organization. Individuals can do every kind of issues. So that you do want to watch it. It isn’t similar to, put it up there and overlook about it. So just remember to do test.
Peg Fitzpatrick (17:10.86)
yeah, yeah.
Mm.
Peg Fitzpatrick (17:19.353)
Mm-hmm.
Peg Fitzpatrick (17:24.229)
Yeah.
Peg Fitzpatrick (17:30.638)
Yeah.
Amy Locurto (17:33.995)
, what is going on on. And there’s a button, you may test engagements and you may see what persons are commenting and all that, all that.
Peg Fitzpatrick (17:41.477)
have had a pair bizarre feedback. In the event that they’re virtually extra bizarre as a result of it is like, know, the folks do not actually know you. Like they’re probably not related. They’re like, they only say one thing like, somebody simply left a impolite one. Like I want each, I want this step-by-step, however they stated it in a extremely like jerky method. It is like, dude, simply all it’s important to do is click on on the pin and go together with, , 98 % of pins will lead you to the entire step-by-step whenever you click on via, however you may’t at all times match all of it within the graphic.
Amy Locurto (18:05.817)
And that is why I did a variety of a few years of simply educating the customers over there on find out how to use it. generally I already, once they got here out with video, it was totally different the place you’ll click on. needed to click on on the title of the pin as an alternative of, there was no button. So that you needed to inform folks, the title to get the data as a result of folks had been commenting, I do not know find out how to, you shared this video, however there is no directions. And I am like, my gosh.
Peg Fitzpatrick (18:11.683)
Mm-mm.
Amy Locurto (18:36.633)
I want Pinterest would do extra of teaching their customers, however they do not. So it is sort of.
Peg Fitzpatrick (18:41.369)
Effectively, they did not really need the movies to hyperlink anyplace, however they gave in lastly. search engine optimisation generally is a little bit of a thriller. What are a few of the must-know fundamentals to ensure your pins will present up in search?
Amy Locurto (18:58.903)
Cool.
The Should Know Fundamentals are mainly sort of much like Google. You are simply gonna discover key phrases that persons are looking out and it is a bit of totally different on Pinterest than Google, however not a lot. imply, you might need extra detailed descriptions of, and it is perhaps, what I’ve seen is,
The, when it says, , you talked about developments, you may go and search the developments, trending subjects on Pinterest. They’re at all times a few month behind of what is actually trending. So, , do these for subsequent yr. Like they are not right here now and going, lasagna soup’s trending. why it is trending? Trigger it was trending on TikTok 4 months in the past. Pinterest has it trending, nevertheless it’s.
Peg Fitzpatrick (19:50.788)
You
Peg Fitzpatrick (19:55.011)
Yeah.
Amy Locurto (19:55.809)
Finished. It is achieved. can attempt to get in on it, it is so which may not ever development once more. I do not know. It is so as a result of it was going nuts over on TikTok.
Peg Fitzpatrick (20:05.145)
Yeah.
Peg Fitzpatrick (20:09.045)
It is humorous how that occurs. The baked feta went viral after which the cucumber salads went viral and now I am like obsessive about these. Have you ever tried these?
Amy Locurto (20:12.888)
Mm.
Amy Locurto (20:19.531)
in fact, as a result of I’ve an 18 yr previous daughter and daughter that was like, I have to make this. I am like, my gosh. Yeah, that man, I imply, he made all the things go viral with that. And that was from TikTok. In order that’s the opposite factor. Like, I would not dive an excessive amount of into the developments as a result of if it is extra evergreen, you are simply going to do higher the following yr as a result of I assure you that lasagna soup or the cucumbers are usually not going to be a factor subsequent yr.
Peg Fitzpatrick (20:30.104)
Yep.
Peg Fitzpatrick (20:42.381)
Yeah.
Amy Locurto (20:47.373)
and also you’re gonna spend all that point. And it is 4 months in the past over on TikTok. So it isn’t even a factor, like these youngsters are on there making it trending, nevertheless it’s not, do not care. They are not gonna care. So it’s important to suppose extra evergreen, generic, let’s simply do soup or let’s simply do lasagna. And perhaps these phrases that you’ve got in there, if it does development once more subsequent yr, you will get within the feed. However I attempted to inform,
Peg Fitzpatrick (21:01.986)
Proper.
Amy Locurto (21:16.829)
my college students and those who I coach simply, , let’s simply do evergreen as a result of I have been caught up within the developments earlier than. After which it simply sucks. spend all that point creating pins and content material. After which the following yr it is simply gone eternally and also you by no means see it once more. So let’s.
Peg Fitzpatrick (21:28.642)
Thank
Peg Fitzpatrick (21:32.003)
Excuse me.
Peg Fitzpatrick (21:35.531)
Yeah, so that you mainly, sorry about that. So that you mainly skip the developments. Actually? As they present them. Yeah. Yeah, that is…
Amy Locurto (21:42.937)
for positive. I am pinching as a result of they are not trending. They’re solely displaying what has development. It isn’t forward of the time.
Peg Fitzpatrick (21:55.446)
Proper. So do you suppose a greater plan for a small enterprise proprietor is to make your personal schedule for the yr? Like know that you’ll have this stuff after which plan it a few months forward. However then additionally for the more often than not you are doing evergreen content material as a result of it isn’t well timed issues like that is this factor is occurring this Friday. Like these sorts of issues won’t ever. Yeah.
Amy Locurto (22:15.117)
There’s at all times developments which are going to be like pumpkin season. That’s at all times a factor, however I am simply saying like a sure sort of soup. It isn’t like if you’re, in case you’re, to illustrate you, make these little season that you simply’re promoting these little seasonings for soup and you are like, and also you go to Pinterest and also you see that lasagna soups trending and you are going to go and promote it. Effectively,
Peg Fitzpatrick (22:19.308)
Mm-hmm.
Peg Fitzpatrick (22:34.429)
Hahaha
Amy Locurto (22:44.887)
That is cool, however is it gonna work subsequent yr such as you simply spent all that point? I do not know. So yeah, it is like attempt to discover one thing that everyone’s gonna love as a result of that is only a sure little, I’d simply, yeah, to be protected. After which when you get all of these, your content material plan, then you may suppose extra trending objects. If you may get in there fast. The very best is that if you are able to do it earlier than it developments on Pinterest, however that is simply luck. And that is the place I’ve.
Peg Fitzpatrick (22:50.486)
Proper.
Peg Fitzpatrick (23:00.257)
you
Peg Fitzpatrick (23:10.302)
Mm-hmm.
Amy Locurto (23:14.881)
actually been profitable is, , we create the developments. So I am in that crowd that may like, I am going to simply provide you with one thing after which it goes viral and now it is trending on Pinterest, however I did it six months earlier than it trended.
Peg Fitzpatrick (23:20.737)
Proper.
Peg Fitzpatrick (23:30.496)
Proper, and that is your planning, since you knew that October was going to return round and that you simply wished to have Halloween snacks and treats, however you began them in the summertime and acquired them going.
Amy Locurto (23:43.555)
Effectively, we see what’s, , like I am within the enterprise of doing that. So yeah, you see, okay, I believe blue goes to be actually fashionable.
Peg Fitzpatrick (23:47.702)
Mm-hmm.
Amy Locurto (23:52.119)
with regards to to illustrate Christmas decor or no matter, that is gonna be the factor. Everyone knows that in February. It is laborious, and so if you’re a small enterprise, you will know these issues as a result of that must be one thing you are . So I do suppose that the developments assist you to come up, and you may return and have a look at what did I do final yr? Sorry, there’s any person doing garden exercise.
So what did I do final yr? After which you may sort of see if it stayed excessive, like throughout that month, yearly in a row. It is fairly cool. So there’s a variety of actually cool knowledge on the developments space of Pinterest for positive.
Peg Fitzpatrick (24:37.313)
Do you employ largely Pinterest analytics or do you additionally use Google analytics regardless that I do not like GA4? I do not learn about you, nevertheless it’s not my favourite. Me too.
Amy Locurto (24:44.993)
my gosh, I hate it a lot. Yeah, I did. I used simply analytics, Google.
analytics eternally and now it is simply extra of a crap shoot prefer it’s actually laborious to seek out the info I imply I figured it out however as a result of that is what I do for a dwelling I’ve to determine it out however yeah I believe for probably the most half you may have a look at your Pinterest analytics it is simply actually laborious to so what you want to do this can be a nice tip is obtain your knowledge each quarter each month
Peg Fitzpatrick (24:56.512)
Mm-hmm.
Peg Fitzpatrick (25:04.673)
you
Amy Locurto (25:20.773)
no matter you are able to do as a result of you may’t return additional than what 100 and one thing days, hundred eighty days in your Pinterest analytics. So you want to obtain that knowledge as a result of and you then to retailer it someplace that you’re going to keep in mind the place it’s and and so it is it is essential as a result of I believe that is it’s important to have the info to see what was profitable so you may see what you are able to do subsequent yr.
Peg Fitzpatrick (25:26.368)
- Yeah, I believe 180.
Peg Fitzpatrick (25:45.844)
That is true. Have you ever ever taken that and put it into like chat GBT and requested it to investigate it for you?
Amy Locurto (25:52.899)
Yeah, I imply…
Peg Fitzpatrick (25:55.008)
as a result of it may provide you with developments and spat issues.
Amy Locurto (25:56.045)
, it is laborious to reply. For any person like me that has a lot totally different content material and a lot content material, that does not ever actually work for me. However you could possibly. Like in case you’re very area of interest and also you’re simply attempting to determine which ought to I discuss, this or this, then that might be nice various. Yeah.
Peg Fitzpatrick (26:25.154)
If somebody has older content material and so they have not actually been pinning currently after which they need it, they’re like, okay, I really like this dialog. I am positively going to return to Pinterest. How can they like breathe new life into that and get it working for them?
Amy Locurto (26:39.735)
I am glad you requested me as a result of that is…
I have been designing Pinterest templates with Canva for the previous 4 or 5 years and many of the influencers I do know use them. They’re extremely popular and other people get tons of visitors. So what they do is that they’ll use one in all my templates or their very own templates, their very own design, and they’ll simply create an entire new pin. We name {that a} contemporary pin and that simply means it is a new picture. It has new colours.
new textual content, perhaps it is acquired a brand new title, and that simply can actually revive one thing previous that is already on the market. And in order that’s a very easy method to do this. It takes seconds if in case you have a template. You may simply drag and drop and increase, add it to Pinterest and schedule it, duplicate it, schedule it for a number of months out, and also you’re good for the entire yr, which is life.
Peg Fitzpatrick (27:27.411)
Yeah.
Yep.
Peg Fitzpatrick (27:37.725)
Yeah, I wish to make one after which schedule. I like to make use of plan for Pinterest after which you may simply schedule it to totally different boards out over totally different months. Like Tailwind was once the place everyone, we used to repin an entire bunch of stuff lots, however I simply do them out over longer durations now simply to, you you make a graphic and you place it out like as soon as a month for 3 months or one thing like that. So simply hold it rotating.
Amy Locurto (28:02.137)
Precisely. so doing, pondering forward, rotating and having some contemporary, , contemporary colours and designs and make it look holidayish if it is a vacation time of the yr. It does not even have to be vacation associated so long as you could possibly put a snowman on there and other people might be like, snowman, as a result of it is Christmas time.
Peg Fitzpatrick (28:18.271)
Mm-hmm.
Amy Locurto (28:27.161)
It is one thing to catch folks’s eye. It is all in the way you design your pin.
Peg Fitzpatrick (28:32.699)
Yeah, and I used to be gonna and it is actually Christmas like six months of the yr on So that you’re fairly good with it. For any person who’s simply getting began, what’s one factor they need to concentrate on? Do you suppose to get to get some traction?
Amy Locurto (28:46.977)
Effectively, I believe I sort of talked about it. Simply mainly focus in your high content material, your high promoting merchandise, your high companies that carry you your revenue and or plan the way you need to use Pinterest. So concentrate on perhaps I need to get leads for my e-newsletter. Perhaps I need to get folks to return to my occasion. Perhaps I need them to e book me, e book my band. So
Peg Fitzpatrick (28:59.103)
Mm-hmm.
Amy Locurto (29:13.377)
, gotta actually consider a advertising technique after which how is that gonna work? So I’d simply, yeah, concentrate on the advertising technique after which concentrate on only a few objects and actually make these pens look wonderful and have the nice key phrases in there that may get present in search and put a variety of them in there. So I believe it is simply easy is sweet and…
Simply concentrate on what’s already working for you. what that’s if in case you have a enterprise and simply put it on there. However put it on there in a method that Pinterest customers will prefer it. In order that’s the place it will get a bit of, it is the place you wanna work with any person like us who we’re creatives, we’re on there on a regular basis. In case you need assistance, simply, , you may at all times name us.
Peg Fitzpatrick (29:47.666)
Mm-hmm.
Peg Fitzpatrick (30:05.123)
Discover somebody. Yep. So what’s one Pinterest delusion that you’d need to clear up that you simply suppose you hear and simply makes you loopy?
Amy Locurto (30:14.201)
when folks say that it’s important to pin like 85 pins a day or one thing like that, that is loopy. Or folks will say, I used to be advised that, what’s, there’s one thing that persons are saying for a very long time. like, the place are you listening to this? simply, no, I’d simply pin like 5 issues. That is all, I imply, you needn’t pin 100 issues a day, ?
Peg Fitzpatrick (30:19.95)
Mm-hmm. Mm-hmm.
Peg Fitzpatrick (30:43.217)
No.
Amy Locurto (30:44.577)
In case you can, in case you can pin one factor per week is healthier than none. Like, as a result of it will get in, if it will get in search your gold and, but when it does not, you then return and pin it once more or change up the design of the pin or change your textual content or do one thing. In case you do not begin seeing any traction, however I, , I do not suppose it’s important to pin a ton to see outcomes on Pinterest. simply needs to be actually thought out content material and.
Peg Fitzpatrick (30:49.032)
Yeah.
Peg Fitzpatrick (31:04.573)
Yeah.
Amy Locurto (31:14.745)
I believe that that is one of many myths that I believe is sort of loopy. Additionally, you do not have to do what everyone else is doing.
Peg Fitzpatrick (31:21.159)
Yeah.
Peg Fitzpatrick (31:26.718)
That is good recommendation for all times, proper?
Amy Locurto (31:31.034)
It’s. imply, check issues out and get your personal knowledge earlier than or discuss to any person that has the info earlier than listening.
Peg Fitzpatrick (31:34.428)
Mm-hmm.
Peg Fitzpatrick (31:39.622)
Yeah, that is good. Superb. And Amy, the place can folks sustain with you and discover out extra about what you are doing?
Amy Locurto (31:48.261)
okay, glad you requested. have a web site known as amyscircle.com and you may go to there. I’ve acquired programs and every kind of Pinterest templates for everybody. have some new ones that I simply launched. are for life-style and meals influencers and creators. And I used to be, I am simply going to present you a reduction for anyone watching this. You may go to amyscircle.com and if you wish to
I’ve 9 suggestions, 9 secrets and techniques to Pinterest success. In case you’re a beginner and also you simply really need these 9 suggestions, it is use peg 15 and you may get 15 % off that and you should utilize the identical code peg 15 for these new templates. It says new on Amy’s Circle and you may get 15 % off it. They’re actually cheap. I believe they’re like a greenback every. It is like,
Peg Fitzpatrick (32:39.702)
Superior. Superior.
Peg Fitzpatrick (32:45.223)
So time-saving. When you’ve gotten good templates, you may simply reuse them eternally. You simply rebrand them with your personal colours. You may change the fonts in order for you a bit of to match your stuff. New pictures after which your, , and likewise they are not templates which are already on Canva. So they’d be distinctive.
Amy Locurto (32:50.168)
Yeah.
Amy Locurto (33:03.449)
Mine are very, and I do not like Canvas in any respect. Like they do not work. So all of mine have been examined by influencers and creators and so they work rather well. And I modified them out lots, however I take advantage of, I do have samples of content material that you may pin in my templates. So I do a variety of analysis on that and you could possibly simply make a pin with no matter I’ve in there.
Peg Fitzpatrick (33:07.345)
Mm-hmm.
Amy Locurto (33:31.321)
as a result of that is key phrases, it is optimized, it is prepared for you. You may simply slap new photos in there and put it up. right here that can assist you. So I have been instructing and training since 2019 about Pinterest. And I labored with Pinterest again in 2016, I believe. So, 2016 via 18.
Peg Fitzpatrick (33:45.766)
time.
Peg Fitzpatrick (33:53.644)
Mm-hmm been doing it for a very long time. It’s your Amy circle. Additionally. Is that like a group that individuals can be part of?
Amy Locurto (34:01.505)
I do, have a small mastermind proper now. It is closed, however there’s a wait listing if you need to hitch, enroll, after which once I’m able to open it, will, and I am engaged on a course as nicely. I had a mastermind course, however issues simply change. then I, so I am really doing all the things I am instructing. Like I am not simply teaching and making a living from the teaching. I am making a living from my enterprise.
Peg Fitzpatrick (34:06.32)
Mm-hmm.
Amy Locurto (34:30.285)
After which I am simply sharing what I am doing as a result of I have been doing this so lengthy. I am form of like semi-retired in that sense of it. So I simply, love serving to folks. And I discovered my ardour in instructing and serving to different folks. Trigger I have been doing this so lengthy. I am like, , I am simply form of, trigger I’ve figured it out. I am not, I do not need to be like some well-known particular person. I am simply right here to assist. And I simply love my group and I really like assembly folks and getting collectively. So.
Peg Fitzpatrick (34:39.366)
Yeah.
Peg Fitzpatrick (34:54.204)
You
Amy Locurto (34:59.681)
I created a course after which folks beloved it a lot. That is how I ended up having a small mastermind. Effectively, it was an enormous mastermind and it is getting smaller and smaller simply because folks transfer on, , however.
Peg Fitzpatrick (35:14.466)
what, the aim is at all times to have folks be taught stuff after which fly on their very own. That is what I really feel like that with my weblog.
Amy Locurto (35:20.057)
We’re pals now. Now I do occasions and we journey and it is simply actually, we’re only a tight-knit group of individuals and I find it irresistible a lot. so I have been actually targeted on that after which I have to get again into, I’ve achieved a few yr of analysis on Pinterest. And so I am engaged on the brand new course. It is simply, I am sort of ready to see if they will drop something new. Trigger you by no means know. And I am like, as quickly as I let you know.
Peg Fitzpatrick (35:23.942)
Yeah.
Amy Locurto (35:48.569)
there’s some secrets and techniques, then they will have all new issues. I believe they’re at a superb place. I am like, perhaps I can begin my new mastermind course.
Peg Fitzpatrick (35:50.031)
Yep.
Peg Fitzpatrick (35:57.285)
They will wait till you are achieved filming after which they will replace one thing essential.
Amy Locurto (36:02.521)
Yeah, I’ve simply been form of like, wait and see what occurs. However I believe it is good. I believe they’re sort of again to the place they was once and targeted on the creators and content material and the consumer expertise is lots higher. So I believe that, yeah, that is actually good. yeah, anyone after which I do consulting. So if anyone needs to name and have a one-on-one with me, I am joyful to have a look at your Pinterest account, do an analysis and sort of provide you with some tips about.
Peg Fitzpatrick (36:11.258)
Yeah.
Mm-hmm.
Peg Fitzpatrick (36:18.629)
Yeah.
Amy Locurto (36:32.247)
What to do? work with manufacturers lots with regards to that. Like, yeah.
Peg Fitzpatrick (36:35.225)
Yeah, that is superior. We did not even discuss that. That is an entire different present is all of your model work and model collabs that you’ve got achieved.
Amy Locurto (36:42.765)
Yeah, the good factor I did was with Coca-Cola. I acquired to do, yeah, we had been attempting to assist them develop on Pinterest, however our pins did higher than Coca-Cola. So a variety of instances you need to work with the, we name ourselves energy pinners. Like we do higher than the large manufacturers. It is fairly loopy. Yeah.
Peg Fitzpatrick (36:46.555)
I really keep in mind your Coca-Cola stuff.
Peg Fitzpatrick (37:00.602)
You
Peg Fitzpatrick (37:05.002)
Mm-hmm. It’s. Effectively, Pinterest likes what they like. I really feel like they know when folks have been on there a very long time and that you have already got profitable content material and your web site is reliable and so they find it irresistible. , folks do not get dangerous experiences once they go there. They sort of have a look at all these various things, .
Amy Locurto (37:22.967)
Yeah. Effectively, that is the opposite factor I wished to say. Simply among the finest practices is use your personal pictures, use your personal images, use your personal content material. It isn’t good to simply take different folks’s and simply attempt to make a buck off of it. , I’ve seen that lots over there, however they’re doing rather well about stopping that, , with all of the AI and all of the stuff that is taking place. So.
Peg Fitzpatrick (37:40.174)
Mm-hmm.
Peg Fitzpatrick (37:45.464)
Yeah. immediately all of the hair issues had been AI images, like hairstyles. I do not belief AI hairstyles. I need to see it on somebody’s precise hair. AI hair might be something. I’ve curly, I straightened up, however I’ve naturally curly hair. I have to see another person with actually curly hair, not AI hair. Proper?
Amy Locurto (37:56.116)
you
Amy Locurto (38:08.697)
Precisely, it is too excellent. You may inform now. However yeah, in case you see any of that, you may report it and get that off of there as a result of we need to have our Pinterest be good and ideal.
Peg Fitzpatrick (38:11.544)
Yeah, yeah.
Peg Fitzpatrick (38:20.674)
Yeah. Simply peaceable, calm with a lot of nice issues to encourage us. Effectively, I respect you coming and sharing your Pinterest experience. I am positive persons are going to find it irresistible. I’ll have the hyperlinks to Amy’s stuff down within the, and there will be a weblog publish that may have all this on there with all of the hyperlinks so that you guys can test all of it out and seize Amy’s templates. So thanks. I hope you guys are impressed to, I hope everyone’s impressed.
Amy Locurto (38:26.593)
Yeah.
Amy Locurto (38:43.555)
Yeah. Thanks for having
Peg Fitzpatrick (38:48.877)
to go really pin some issues and simply get began along with your Pinterest once more. In case you gave it a bit of break, it isn’t too late. Hop in. Thanks. thanks. I respect that. Okay, I am gonna finish. I am gonna cease recording.
Amy Locurto (38:55.929)
Yeah, I am excited for the e book. Thanks for having me.
