With practically 12,000 followers on Instagram and a whole bunch of each day interactions, Initiatives can rely on a dedicated and supportive group to relay its missions and values. Specializing in supporting faculties, sports activities, and cultural institutions for his or her charitable initiatives, the French-based firm has constructed a real digital ecosystem round its trigger. However progress can be accompanied by important challenges, comparable to successfully managing interactions, sustaining a continuing presence, and structuring actions on social networks.
To fulfill these challenges, the Initiatives social media group selected Agorapulse as an ally. Uncover how this collaboration has strengthened the Initiatives group, their responsiveness, and impression on their group.
A Mission Supported by a Robust Digital Technique
The challenges of Initiatives: visibility and engagement round robust values
For 30 years, Initiatives has been supporting faculties, sports activities, and cultural institutions in financing initiatives. On common, 41,000 initiatives are financed every year by raffles, meals gross sales, or different fundraising occasions.
Initiatives is structured round 3 entities:
Initiatives Coeur: a “Fond’Actions” that mobilizes sponsors throughout crusing races to finance coronary heart operations. Greater than 390 kids have already benefited from this help. The mission of Initiatives Coeur is extensively supported and relayed on social networks. The inspiration has greater than 700,000 followers on Fb and enjoys the help of acknowledged personalities, comparable to Thomas Pesquet, sponsor of the Initiatives Coeur boat since 2016.
Les Chocolats du Coeur: This entity organizes gross sales of French sweets for the good thing about associations. Annually, many faculties, in addition to sports activities golf equipment and associations, depend on this provide to finance their initiatives whereas they increase consciousness amongst their group of the significance of solidarity.
Initiatives: That is the accomplice of institutions for organizing fundraising.
Every entity has its personal id and its group. Additionally, each deploys its technique on completely different social media platforms: Instagram, Fb, LinkedIn, X, TikTok, and YouTube.
The Initiatives social media groups, led by Sandy Loyan Raison, Digital Advertising Supervisor, and Charlotte Liger, Neighborhood Supervisor, are accountable for the digital technique. By means of their social networks, they purpose to:
- Create an engaged group across the values of solidarity, sharing, and mutual support (+10K followers on Instagram)
- Share behind-the-scenes of the corporate to generate engagement and present the each day lifetime of the inspiration
- Disseminate constructive and provoking messages to strengthen the corporate’s picture
The success of their initiatives, notably these carried out by Initiatives Coeur, is a key issue of their rising viewers, bolstered by campaigns comparable to “1 like = €1”, which generate a large echo and make it potential to unfold the inspiration’s mission.
Challenges of Neighborhood Administration and Retargeting
Though Initiatives’ social media technique is strong, the groups face operational challenges:
- Create diversified and interesting content material. To seize the eye of various audiences, the groups have to make use of different codecs, comparable to graphic designs, movies, and testimonials.
- Publish incessantly. Keep a excessive publication frequency to strengthen the visibility of the inspiration and construct a loyal group.
- Guarantee exemplary responsiveness. Reply rapidly to messages and feedback to supply a fluid and speedy buyer expertise.
“On social networks, it’s generally harder for our prospects to grasp what we’re promoting,” explains Sandy.
- Keep a constant picture. Every publication should mirror the human and solidarity values of the corporate.
- Optimization of ads by way of retargeting. Maximize the effectiveness of promoting campaigns by concentrating on customers already engaged with the model.
- Generate B2B membership. Discover artistic methods to advertise the constructive impression of Initiatives providers with faculties, sports activities, and cultural institutions.
How Agorapulse Reworked the Each day Lives of Initiatives Workers
The collaboration with Agorapulse was initiated by Sandy, digital advertising supervisor at Initiatives since 2011. Beforehand, managing social networks was a continuing problem. Responding to non-public messages, monitoring feedback, and guaranteeing aggressive intelligence took numerous time.
Sandy was searching for a method to centralize all these duties and simplify administration. After exploring a number of choices, the group selected Agorapulse for its full and reasonably priced answer. This selection allowed the group to raised arrange duties, acquire responsiveness, and strengthen buyer satisfaction.
Concrete Outcomes, Because of Agorapulse
Decreased response time to 59 minutes as a substitute of two hours
Earlier than utilizing Agorapulse, Sandy and her group tried to reply to buyer messages inside 2 hours.
“I feel that when a buyer chooses to contact us by this channel, it’s as a result of they want an immediate response.”
At present, due to job allocation and message centralization, the common response time is diminished to only 59 minutes. This elevated responsiveness has immediately improved buyer satisfaction, strengthening engagement and loyalty.
Harmonization of publications for optimum visibility
Using Agorapulse knowledge has enabled Initiatives to readjust its technique and publish the identical content material on Instagram and Fb. This made it potential to keep up consistency in messages whereas responding to the visible preferences of the viewers.
Outcome: Steady progress within the variety of subscribers and a rise in interactions.
All Initiatives posts are actually boosted, a method that maximizes the impression of publications whereas avoiding the constraints of pure natural. This strategy has contributed to elevated attain and stronger engagement on platforms.
Agorapulse options that maximize buyer satisfaction and engagement
Agorapulse has grow to be a vital instrument for Sandy and Charlotte. Among the many most used options:
- Pre-recorded messages: Superb for rapidly responding to frequent requests
- Moderation automation: Clean administration of inboxes on all platforms
- Task of conversations: Extra environment friendly collaboration inside the group
- Synchronization of feedback: Centralization of interactions from ads on Fb, Instagram, and LinkedIn
- Precedence filters: Fast identification of pressing or strategic messages
At present, these missions, which as soon as took a number of hours, are carried out in lower than 20 minutes due to Agorapulse’s centralization of conversations.
“Our first reflex within the morning is all the time to course of the inboxes on Agorapulse, it has grow to be a routine for us.”
Agorapulse: Initiatives’ Selection for Optimized Administration of Social Networks
To conclude, Sandy shares the strengths of Agorapulse:
- Responsive technical help, listening to customers and academic assets accessible on-line to facilitate getting began
- Aggressive high quality/value ratio with entry to important capabilities: excellent for a construction like Initiatives
- Appreciable time financial savings
“Earlier than, I needed to manually examine every platform to verify I didn’t miss something. At present, the whole lot is automated and centralized.”
Agorapulse has utterly remodeled the administration of social networks at Initiatives. The instrument has enabled the group to save lots of time and to be extra environment friendly, with out sacrificing the hyperlink it has constructed with its group.
“Even when I solely use 20% of the mannequin, I couldn’t do with out it.”
Able to effortlessly handle your social media? Uncover Agorapulse without cost.
